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I subscribeWFA podcast host, David Wheldon, speaks with Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company, about brands…
WFA podcast host, David Wheldon, speaks with Matt Brittin, EMEA President at Google, about about brand safety, more inclusive…
This report looks back on GARM's three-year journey to date, and looks at what's new today and what's next…
A WFA member reached out with a view of trying to establish some benchmarks for the % of media investment that goes into each stage…
This document is designed to provide advertising industry participants with a common structure for evaluating the brand safety and…
This document is designed to provide GARM members with a common understanding of key definitions and categories. Last…
Meeting overview and presentations from WFA’s Media Forum on Media in the Metaverse – 18th May…
The third Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across eight…
Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022
Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022
The Global Alliance for Responsible Media community continues to discuss the evolving responses to the war in Ukraine. Rob Rakowitz,…
Meeting overview and presentations from WFA’s Media Forum on 12th May 2021
Open to all GARM members
29 May 2024
There is great potential in re-engineering marketing operations - from team structure, stakeholder alignment, processes, channel & content optimisation to in-house and agency management.
For global/regional in-house agency leaders and specialists
Open to all GARM members
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.