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I subscribeIndependent global media advisors, MediaSense, announce their strategic partnership with WFA. This partnership will focus on Media…
WFA has developed a guide to shed light on some of the remaining questions on the EU’s Digital Services Act (DSA) and Digital…
We were joined by guest speaker, Mark Gallagher (EVP Global Investment) at Omnicom Media Group, as we delved into global media…
WFA podcast host David Wheldon speaks with Gordon Crovitz, Co-founder at NewsGuard, about brand safety and how to ensure that the…
Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023
In times of uncertainty, marketers must use their skills to lead the way. WFA CEO, Stephan Loerke, reflects on the success stories…
WFA benchmark on In-housing Digital Media, from an agency point of view
Meeting overview and presentations from WFA’s Remote Media Forum on the 7th of December 2022
Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 8th of November 2022
The current drive for smarter cross-media measurement is starting to bear fruit in key markets. Matt Green, Director, Global Media…
Programmatic has the potential to be a useful advertising tool…but certain challenges, often linked to transparency, stand in…
Please note that GARM was discontinued on August 8. See more here.
The Global Alliance for Responsible Media (GARM) has…
From diagnosis to activation, join this session to discover how Brainlabs identifies the moments and contexts where influencers can drive transformative outcomes.
Meeting for global/regional media directors or similar
Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
Open to anyone with a stake in marketing and children.
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific.
And early review of work collected to date for pillars within WFA Retail Media Charter.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.