WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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WFA Benchmark on global content agencies, conducted for a member looking for recommended agencies with global capabilities and…
Research on the management, supply base and sourcing resources against over 15 marketing categories.
Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and…
Benchmarked media agency rates by role for Germany, UK and US.
WFA member benchmark on franchising models.
The most common financial, sourcing and agency performance metrics and KPIs used by members (also covering procurement value beyond…
WFA Press Release
Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations.
Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands.
