Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    Benchmark on brand strategy providers
    Agencies & partnersAgency evaluationAgency managementMarketing procurementMarketing procurement

    Benchmark on brand strategy providers

    WFA benchmark conducted for a member looking for recommendations on brand strategy providers with global capabilities who can offer…

    Read more about "Benchmark on brand strategy providers"
  2.    IMC FORUM Meeting Overview Miami September 2015
    Integrated marketingIntegrated marketing

    IMC FORUM Meeting Overview Miami September 2015

     

    Read more about "IMC FORUM Meeting Overview Miami September 2015"
  3. AirAsia joins World Federation of Advertisers

    First Malaysian company to join, fifth member from APAC

    Read more about "AirAsia joins World Federation of Advertisers"
  4.    Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers
    ChannelsProgrammatic & ad techAd tech

    Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers

    A benchmark reviewing how brands have handled the changes in ad format requirements to HTML5. 

    Read more about "Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers"
  5.    Benchmark on Agency capability mapping
    Agencies & partnersAgency evaluationAgency rostersMarketing procurementMarketing organisationMarketing procurement

    Benchmark on Agency capability mapping

    WFA benchmark conducted for a member interested in looking at agency competency mapping and the process companies use to understand…

    Read more about "Benchmark on Agency capability mapping"
  6.    Webinar on Reciprocity: The future of comms planning?
    Integrated marketingIntegrated marketing

    Webinar on Reciprocity: The future of comms planning?

    In this webinar, Naked Communication's Will Collin explains why he believes the future of comms planning - and marketing…

    Read more about "Webinar on Reciprocity: The future of comms planning?"
  7.    CMO FORUM Meeting Overview APAC September 2015
    Marketing strategyMarketing strategy

    CMO FORUM Meeting Overview APAC September 2015

     

    Read more about "CMO FORUM Meeting Overview APAC September 2015"
  8.    Benchmark on the evolution of magazine readership and media buying
    Channels

    Benchmark on the evolution of magazine readership and media buying

    A benchmark to establish how clients use magazines in the digital world, whether the role for print in the media plan is changing,…

    Read more about "Benchmark on the evolution of magazine readership and media buying"
  9. Keeping up in China

    Read more about "Keeping up in China"
  10.    Keeping a cool head amidst bulging waistlines

    Keeping a cool head amidst bulging waistlines

    Read more about "Keeping a cool head amidst bulging waistlines"
  11.    Marketing in LATAM survey results
    Marketing structure

    Marketing in LATAM survey results

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in LATAM. 

    Read more about "Marketing in LATAM survey results"
  12.    Ad Blocking - the great disruptor
    Trends & forecasts

    Ad Blocking - the great disruptor

     

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  13.    Survey on Mobile Marketing China: Online to Offline
    Channels

    Survey on Mobile Marketing China: Online to Offline

    The aim of this survey is to provide insight into how marketers are conducting mobile marketing (online-to-offline) in China, to…

    Read more about "Survey on Mobile Marketing China: Online to Offline"
  14.    Survey on data driven marketing (DDM)
    Media & analyticsDigital media transformation

    Survey on data driven marketing (DDM)

    This WFA study aims to provide insight into data being collected and its application by marketers, in pursuit of more effective and…

    Read more about "Survey on data driven marketing (DDM)"
  15.    Benchmark on Recommended digital agencies in Philippines
    Agencies & partnersAgency evaluationAgency managementMarketing procurementMarketing procurement

    Benchmark on Recommended digital agencies in Philippines

    WFA benchmark conducted for a member looking for recommended digital agencies in Philippines.

    Read more about "Benchmark on Recommended digital agencies in Philippines"
  16.    Benchmark on digital insight and innovation generation
    Media & analyticsMarketing structure

    Benchmark on digital insight and innovation generation

    A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to…

    Read more about "Benchmark on digital insight and innovation generation"
  17.    Benchmark on media agency on-boarding - key considerations and pitfalls
    Agencies & partnersAgency evaluationAgency managementMarketing strategyMarketing structureMarketing operationsMarketing organisationMarketing strategy

    Benchmark on media agency on-boarding - key considerations and pitfalls

    A short survey to elicit member experiences in regard to on-boarding a new media agency. 

    Read more about "Benchmark on media agency on-boarding - key considerations and pitfalls"
  18.    Recommended global PR agencies
    Agencies & partnersAgency evaluationAgency managementMarketing procurementMarketing procurement

    Recommended global PR agencies

    Benchmark on recommended global PR agencies.

    Read more about "Recommended global PR agencies"
  19. Unilever's Porter to lead WFA's China MEDIAFORUM

    WFA Press Release

    Read more about "Unilever's Porter to lead WFA's China MEDIAFORUM"
  20.    Responsible practices in online behavioural advertising infographic

    Responsible practices in online behavioural advertising infographic

     

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  21.    Survey on digital attribution modelling
    Ad fraudAudience measurementAd tech

    Survey on digital attribution modelling

    Survey to identify whether attribution modelling is conducted, the reasons for doing this, models used and benefits identified.

    Read more about "Survey on digital attribution modelling"