WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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WFA benchmark conducted for a member looking for recommendations on search agencies in LATAM.
Investment in analytics set for massive rise as marketers evolve from historical reporting of 'what happened' to predictive and…
Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the…
Survey results on managing digital agency rosters, supply base by spend, sourcing digital agencies, programmatic and technology…
Mobile messaging app use up 305% year on year
WFA benchmark conducted for a member looking for recommendations on brand strategy providers with global capabilities who can offer…
First Malaysian company to join, fifth member from APAC
A benchmark reviewing how brands have handled the changes in ad format requirements to HTML5.
WFA benchmark conducted for a member interested in looking at agency competency mapping and the process companies use to understand…
In this webinar, Naked Communication's Will Collin explains why he believes the future of comms planning - and marketing…
A benchmark to establish how clients use magazines in the digital world, whether the role for print in the media plan is changing,…