WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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WFA benchmark conducted for a member looking for recommendations on brand strategy providers with global capabilities who can offer…
First Malaysian company to join, fifth member from APAC
A benchmark reviewing how brands have handled the changes in ad format requirements to HTML5.
WFA benchmark conducted for a member interested in looking at agency competency mapping and the process companies use to understand…
In this webinar, Naked Communication's Will Collin explains why he believes the future of comms planning - and marketing…
A benchmark to establish how clients use magazines in the digital world, whether the role for print in the media plan is changing,…
This document was designed as a means to benchmark thoughts and actions in relation to marketing in LATAM.
The aim of this survey is to provide insight into how marketers are conducting mobile marketing (online-to-offline) in China, to…
This WFA study aims to provide insight into data being collected and its application by marketers, in pursuit of more effective and…
WFA benchmark conducted for a member looking for recommended digital agencies in Philippines.
A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to…
A short survey to elicit member experiences in regard to on-boarding a new media agency.
Benchmark on recommended global PR agencies.
WFA Press Release
Survey to identify whether attribution modelling is conducted, the reasons for doing this, models used and benefits identified.