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Marketing structureMarketing in LATAM survey results
Read more about "Marketing in LATAM survey results"This document was designed as a means to benchmark thoughts and actions in relation to marketing in LATAM.
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Agency managementMarketing procurementMarketing procurementBenchmark on Recommended digital agencies in Philippines
Read more about "Benchmark on Recommended digital agencies in Philippines"WFA benchmark conducted for a member looking for recommended digital agencies in Philippines.
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Media & analyticsMarketing structureBenchmark on digital insight and innovation generation
Read more about "Benchmark on digital insight and innovation generation"A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to identify digital insights and ideas; how external sources are used to discover digital innovation, other than the traditional route of agencies.
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Agency managementMarketing strategyMarketing structureMarketing operationsMarketing organisationMarketing strategyBenchmark on media agency on-boarding - key considerations and pitfalls
Read more about "Benchmark on media agency on-boarding - key considerations and pitfalls"A short survey to elicit member experiences in regard to on-boarding a new media agency.
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Ad techSurvey on digital attribution modelling
Read more about "Survey on digital attribution modelling"Survey to identify whether attribution modelling is conducted, the reasons for doing this, models used and benefits identified.
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Agency managementMarketing procurementMarketing procurementBenchmark on recommended digital agencies in Japan
Read more about "Benchmark on recommended digital agencies in Japan"WFA benchmark conducted for a member looking for recommendations on digital agencies in Japan.
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Agency managementMarketing procurementMarketing procurementBenchmark on Recommended digital agencies in South Korea
Read more about "Benchmark on Recommended digital agencies in South Korea"WFA benchmark on recommended digital agencies in South Korea.
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Webinar on Programmatic Media: Seeing Through the Financial Fog
Read more about "Webinar on Programmatic Media: Seeing Through the Financial Fog"Webinar featuring Andrew Altersohn, CEO of AD/FIN
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Marketing procurementMarketing procurementBenchmark on media agency rate
Read more about "Benchmark on media agency rate"Benchmarked media agency rates by role for Germany, UK and US.
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Marketing structureCMO ForumMarketing organisationSurvey on digital resource engagement with brand marketing
Read more about "Survey on digital resource engagement with brand marketing"Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations.
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Ad techMarketing procurementMarketing procurementBenchmark on retargeting investment & approach
Read more about "Benchmark on retargeting investment & approach"Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands.
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Marketing procurementMarketing strategyMarketing procurementMarketing strategyBenchmark on media budget setting
Read more about "Benchmark on media budget setting"Benchmark to identify the most common processes for setting the optimal media spend/budget level, across markets and brands.
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Marketing strategyMarketing technologyCMO ForumDigital media transformationMarketing strategyMarketing technologySurvey on Digital Transformation
Read more about "Survey on Digital Transformation"The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer behaviour and the competitive advantage being sought by managing these changes, both internally and externally, increasingly known as ‘digital transformation’.
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Media & analyticsMarketing structureMarketing in Africa Interim regional survey results
Read more about "Marketing in Africa Interim regional survey results"This document was designed as a means to benchmark thoughts and actions in relation to marketing in Africa. It contains interim consolidated, anonymous, responses from 82 client-side marketers in Africa.
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Media & analyticsSurvey on ROMI - Your approach & measurement
Read more about "Survey on ROMI - Your approach & measurement"Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and individuals involved.
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Marketing technologyMarketing technologyMedia transformationBenchmark on supporting ecommerce with digital marketing
Read more about "Benchmark on supporting ecommerce with digital marketing"Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.
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Digital media transformationMedia transformationSurvey on digital investment trends and digital agency management
Read more about "Survey on digital investment trends and digital agency management"Survey looking at current and future projected digital marketing investment trends among WFA members.
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Advertising & policyBrand purposeBrand reputationGlobal Marketer Week7 Deadly Sins of Marketing
Read more about "7 Deadly Sins of Marketing"New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers. The results were presented on March 19th at a Project Reconnect session as part of the WFA's Global Marketer Week in Marrakech. They formed the backdrop and context to a presentation by Jon Wilkins, Executive Chairman of Karmarama, on where he thinks the industry may be getting it wrong, a presentation by a group of African students on their views about what's good and bad about brand marketing and an interactive panel session including high-profile industry experts focusing on potential solutions.
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Digital media transformationSurvey on digital media auditing
Read more about "Survey on digital media auditing"Survey to determine how clients are using digital media auditors, and whether viewability and verification services are being delivered by these companies
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Agency managementSurvey on adserving management & payment
Read more about "Survey on adserving management & payment"Survey on ad-server management, including the number of suppliers worked with globally and whether this is increasing or being consolidated.
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CMO ForumSurvey Results: Transmedia and multiscreen marketing
Read more about "Survey Results: Transmedia and multiscreen marketing"Contains results from an online survey amongst members of WFA’s IMC and Media Forums.
