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Advertising & policyMarketing procurementInclusive marketingMarketing procurementSpotlight: Diversity & Inclusion in the Production Landscape
Read more about "Spotlight: Diversity & Inclusion in the Production Landscape"An introduction to WFA’s diversity & representation guide, with key insights and ideas from APR & MCA to drive D&I in the production space.
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Marketing procurementMarketing structureMarketing procurementSpotlight: Growth Metrics – shift from a savings outlook to a value creation approach
Read more about "Spotlight: Growth Metrics – shift from a savings outlook to a value creation approach"Shifting from a savings outlook to a value creation approach.
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Advertising & policyBrand purposeBrand reputationMarketing structureInclusive marketingMarketing capabilitiesMarketing operationsWFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams
Read more about "WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams"WFA Podcast host, David Wheldon, speaks with Conny Braams, Chief Digital and Marketing Officer, Unilever.
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Marketing effectivenessRetail media & ecommerceMarketing capabilitiesMarketing operationsSpotlight: Building Your Brand in an eCommerce Environment
Read more about "Spotlight: Building Your Brand in an eCommerce Environment"Amidst the hustle and buzz of livestreaming, shoppertainment and blockbuster single-day shopping sprees, what do brands need to consider to avoid becoming just another commodity to consumers?
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Global Marketer WeekGlobal Marketer Week 2021 build up with The Marketoonist
Read more about "Global Marketer Week 2021 build up with The Marketoonist"Tom Fishburne aka The Marketoonist takes a light-hearted poke at the global marketing industry through the lens of our three main themes for Global Marketer Week 2021 on April 20-22: ‘Better Society, Better World, and Better Growth’.
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Marketing technologyMarketing technologyMedia Forum Meeting Overview (February 2021)
Read more about "Media Forum Meeting Overview (February 2021)"Overview of the Media Forum held on 18 February, 2021.
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Advertising & policyBrand purposeBrand reputationMarketing structureInclusive marketingMarketing capabilitiesMarketing operationsWFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard
Read more about "WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard"WFA Podcast host, David Wheldon, speaks with Ivan Pollard, Senior VP and Global CMO, General Mills.
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Advertising & policyDigital policyValue of advertisingInclusive marketing#BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?
Read more about "#BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?"A virtual event for anyone interested in how marketing can be a force for good
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Agency managementMarketing capabilitiesMedia transformationSpotlight: Brand Building in Uncertain Times
Read more about "Spotlight: Brand Building in Uncertain Times"The world as we know it has changed… what impact has this had on how brands are built today and what will this mean as we look ahead in 2021?
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Influencer marketingCMO ForumSpotlight: How to win the hearts of Gen Z in 2021
Read more about "Spotlight: How to win the hearts of Gen Z in 2021"Born between 1996 and 2015, Gen Z is estimated to become the largest generation of consumers in just a few years. Businesses that want to get out in front of the trends and succeed in the next decade and beyond need to consider the group that is shaping today’s youth culture.
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Advertising & policyMarketing technologyInclusive marketingDigital media transformationMarketing capabilitiesMarketing technologyWFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet
Read more about "WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet"WFA Podcast host, David Wheldon, speaks with Lubomira Rochet, L'Oréal's Chief Digital Officer
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Marketing structureMarketing capabilitiesMarketing operationsMarketing organisationSpotlight: Shortcutting your marketing transformation
Read more about "Spotlight: Shortcutting your marketing transformation"COVID has accelerated the need to transform legacy marketing structures and processes for the digital economy.
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Advertising & policyDigital policyPrivacy & techIntroduction to WFA's policy groups
Read more about "Introduction to WFA's policy groups"Our policy team gives a brief overview and explains the core focus areas of WFA's policy groups
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Marketing procurementMarketing procurementSpotlight: Managing your sponsorship initiatives post-pandemic
Read more about "Spotlight: Managing your sponsorship initiatives post-pandemic"What should marketing and marketing procurement professionals be thinking about as they consider how to manage and leverage their sponsorship investments over the short and mid-term?
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Spotlight: Media Contract Guidance in China
Read more about "Spotlight: Media Contract Guidance in China"This Webinar is for marketing, media and sourcing specialists who are responsible for Media Contracts and have a particular interest in understanding the nuances of contracting within the Chinese marketplace.
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Advertising & policyWebinar: Regulating marketing to kids - five key trends affecting toy brands
Read more about "Webinar: Regulating marketing to kids - five key trends affecting toy brands"A closer look at the latest regulatory trends to restrict marketing to children around the world.
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Asia Spotlight: Leadership perspective in 2021
Read more about "Asia Spotlight: Leadership perspective in 2021"WFA CEO Stephan Loerke was joined by some of WFA’s senior industry leaders in Asia Pacific to discuss the most pressing issues facing our industry in 2021.
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Spotlight: Digital media and the demise of identity
Read more about "Spotlight: Digital media and the demise of identity"The demise of the third party cookie this year, plus reductions in identifiers such as Apple’s IDFA, are making it increasingly hard to track consumers across digital media.
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Marketing technologyMarketing technologyWFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar
Read more about "WFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar"David Wheldon speaks with Raja Rajamannar, CMO at Mastercard and WFA President.
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Advertising & policySustainabilityMarketing operationsSpotlight on sustainability around the world
Read more about "Spotlight on sustainability around the world"Guest speaker Christoph Dölitzsch from Latana shares insight on how people’s views of sustainability differ around the world.
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Global Marketer of the YearMeet the Global Marketer of the Year 2020 nominees: Marc Pritchard, P&G
Read more about "Meet the Global Marketer of the Year 2020 nominees: Marc Pritchard, P&G"Marc Pritchard, Chief Brand Officer of P&G, is one of the six global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.
