Posts about Benchmark

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Co-operation between marketing and policy experts reaches unprecedented levels in Latin America
    Press releasesBenchmark
    Advertising & policy

    Co-operation between marketing and policy experts reaches unprecedented levels in Latin America

    WFA

    Levels of cooperation between marketing and policy teams in LATAM outscore that of their global counterparts, shows new WFA research

    Responsible marketing and brand purpose, the main areas for collaboration

    WFA mebers can download the findings in Spanish here

    Read more about "Co-operation between marketing and policy experts reaches unprecedented levels in Latin America"
  2. Benchmark: Media Planning Tools
    Benchmark

    Benchmark: Media Planning Tools

    WFA

    WFA member research on media planning tools

    Read more about "Benchmark: Media Planning Tools"
  3. Benchmark
    Marketing technologyCMO ForumMarketing capabilitiesMarketing technology

    Benchmark: Social Media Marketing Tools

    WFA

    WFA member benchmark on suggested social media marketing tools used for engagement, reporting, and listening

    Read more about "Benchmark: Social Media Marketing Tools"
  4. Benchmark: Global and local brand consistency
    Benchmark
    Marketing structureCMOCMO Forum

    Benchmark: Global and local brand consistency

    WFA

    WFA member benchmark on centralising marketing assets and resources into a singular platform

    Read more about "Benchmark: Global and local brand consistency"
  5. Benchmark
    AIMarketing capabilities

    Benchmark: Generative AI Upskilling

    WFA

    WFA benchmark on upskilling marketing teams on the topic of generative AI

    Read more about "Benchmark: Generative AI Upskilling"
  6. Survey: DEI in Content Production
    Benchmark
    Advertising & policyInclusive marketing

    Survey: DEI in Content Production

    WFA

    WFA member survey exploring company maturity and practices related to DEI in content production.

    Read more about "Survey: DEI in Content Production"
  7. Benchmark
    Marketing capabilities

    Benchmark: Centralised Marketing Hub

    WFA

    WFA member benchmark on centralising marketing assets and resources into a singular platform

    Read more about "Benchmark: Centralised Marketing Hub"
  8. Benchmark: Programmatic models
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Programmatic models

    WFA

    WFA member benchmark exploring how members are structuring programmatic models

    Read more about "Benchmark: Programmatic models"
  9. Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Panel service provider(s)

    WFA

    WFA member benchmark on how marketing procurement professionals are managing their panel service provider(s).

    Read more about "Benchmark: Panel service provider(s)"
  10. Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Recommended social media agencies in South-East Europe

    WFA

    WFA member benchmark on recommended social media agencies in South-East Europe.

    Read more about "Benchmark: Recommended social media agencies in South-East Europe"
  11. Benchmark: AI in the Insights practice
    Benchmark
    AI

    Benchmark: AI in the Insights practice

    WFA

    WFA member benchmark exploring how WFA members are incorporating AI in their insights practice.

    Read more about "Benchmark: AI in the Insights practice"
  12. Benchmark
    Marketing procurementAIMarketing procurement

    Benchmark: Content adaptation at scale using automation and GenAI

    WFA

    WFA member benchmark exploring how WFA members are adapting content at scale

    Read more about "Benchmark: Content adaptation at scale using automation and GenAI"
  13. WFA Benchmark: Environmental Claims findings report
    Benchmark
    Advertising & policy

    WFA Benchmark: Environmental Claims findings report

    WFA

    WFA member benchmark on green claims and how brands are navigating increasing scrutiny

    Read more about "WFA Benchmark: Environmental Claims findings report"
  14. Benchmark: Gen AI on marketing creative
    Benchmark
    Privacy & techAI

    Benchmark: Gen AI on marketing creative

    WFA

    WFA member benchmark on guidelines on the use of generative AI in marketing creative

    Read more about "Benchmark: Gen AI on marketing creative"
  15. Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Recommended PR agencies

    WFA

    WFA member benchmark on recommended PR agencies

    Read more about "Benchmark: Recommended PR agencies"
  16. Benchmark
    Marketing procurementMarketing procurement

    Benchmark: recommended adaptation/translation agencies

    WFA

    WFA member benchmark on recommended adaptation/translation agencies, specifically those who can offer copywriting services too. 

    Read more about "Benchmark: recommended adaptation/translation agencies"
  17. Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Recommended market research sources of data

    WFA

    WFA member benchmark on recommended market research sources of data for market research agency benchmarks 

    Read more about "Benchmark: Recommended market research sources of data"
  18. Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Recommended POSM production companies

    WFA

    WFA member benchmark on recommended POSM production services across Europe

    Read more about "Benchmark: Recommended POSM production companies"
  19. Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Recommended packaging design agencies

    WFA

    WFA member benchmark on recommended packaging design agencies. 

    Read more about "Benchmark: Recommended packaging design agencies"
  20. Benchmark
    Marketing structureCMO Forum

    Benchmark: Internal brand communications and engagement

    WFA

    WFA member benchmark around tactics to help imbed a new brand strategy within their global organisation.

    Read more about "Benchmark: Internal brand communications and engagement"
  21. Benchmark
    Marketing procurementGamingMarketing procurement

    Benchmark: recommended sponsorship activation partners

    WFA

    WFA member benchmark on recommended sponsorship activation partners, specifically landing in gaming, music and activating rights in creative, BTL and digital.

    Read more about "Benchmark: recommended sponsorship activation partners"