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Celebrating creativity with #NotInCannes
Uncertainty on the Croisette
Multinational marketing budgets coming under greater scrutiny
WFA revamps its approach to Sustainable Marketing
WFA Better Marketing Pod Episode 41 with Marcel Marcondes, AB InBev
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Marketing strategyMarketing strategyInsight Forum meeting overview: Leaders of tomorrow (Jul 2025)
Read more about "Insight Forum meeting overview: Leaders of tomorrow (Jul 2025)"Overview of the WFA Insight Forum meeting, held remotely as part of the mini-series “Insights Career…
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Agencies & partnersAgency managementWFA and VoxComm launch new pitch principles
Read more about "WFA and VoxComm launch new pitch principles"New initiative aims to update pitch practices and foster stronger partnerships between brands and agencies.
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Cannes LionsCelebrating creativity with #NotInCannes
Read more about "Celebrating creativity with #NotInCannes"While many in our industry were in Cannes last month celebrating creativity, members of WFA’s Asia Advisory…
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Cannes LionsUncertainty on the Croisette
Read more about "Uncertainty on the Croisette"Talk of AI dominated Cannes, but I believe creativity will continue to make the difference in a world focused on data and tech. Some…
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Cannes LionsKey trends from Cannes jurors and commentators
Read more about "Key trends from Cannes jurors and commentators"Cannes Lions jury presidents and commentators share their views on this year's edition of the festival.
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Agency managementSourcing Forum Meeting Overview (June 2025)
Read more about "Sourcing Forum Meeting Overview (June 2025)"This member-only forum explored how the tone set during the pitch process can determine the future relationship with…
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Advertising & policyDigital policyDG JUST Exchange of Views on the EU Digital Fairness Act
Read more about "DG JUST Exchange of Views on the EU Digital Fairness Act"On 12 June, WFA held an engaging exchange of views with Martins Prieditis, Deputy Head of Unit at DG JUST on the upcoming proposal…
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CreativityCelebrating creativity #NotInCannes 2025, Meeting Overview (June 2025)
Read more about "Celebrating creativity #NotInCannes 2025, Meeting Overview (June 2025)"Overview of the event held at Google in Singapore on the 19th of June.
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CMOCMO Forum Meeting Overview, Cannes (June 2025)
Read more about "CMO Forum Meeting Overview, Cannes (June 2025)"Overview of the WFA CMO Forum held in Cannes in June 2025
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WFA Global Marketer Week 2025 | What makes the marketer of the future? - part 2
WFA Global Marketer Week 2025 | Highlights from Brussels
WFA Global Marketer Week 2025 | Seth Godin’s marketing insights
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Learn how to make the most of your WFA membership in one quick session.
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Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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Join WFA and Kantar for a deep dive into the role of innovation in sustainable transformation for the marketing industry.
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For Europe's largest brands and retail media network, to discuss unleashing the full potential of retail media to transform commerce into a growth engine
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Join us in Paris for this in-person AI Community meeting, kindly hosted by AXA.
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WFA’s Sustainable Marketing Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage Sustainable Marketing to build strong, future-proof brands that benefit all stakeholders longer-term.