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AI
In case you missed it… Powerful WFA content from Q2: media inflation, AI influencers, marketing capability team structures and more
We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…
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Cannes Lions
Celebrating creativity with #NotInCannes
While many in our industry were in Cannes last month celebrating creativity, members of WFA’s Asia Advisory…
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Cannes Lions
Uncertainty on the Croisette
Talk of AI dominated Cannes, but I believe creativity will continue to make the difference in a world focused on data and tech. Some…
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Marketing capabilities
Unilever leader becomes Co-Chair of WFA’s Marketing Capability Forum
Pawan Kumar Marella, Vice-President, Strategic Growth Initiatives, Marketing Capabilities & Innovation Excellence, will help…
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Global Marketer WeekHalo
In case you missed it… Powerful WFA content from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo
We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…
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Global Marketer Week
Highlights from Global Marketer Week 2025
Global Marketer Week, the event for international marketers, went to Brussels in March 2025. See the highlights below from…
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Global Marketer Week
Allwyn Chief Brand Officer David Wheldon named as new WFA President
Ferrero’s Chief Institutional Affairs and Corporate Communications Officer, Phil Myers, takes over as Deputy President. Senior…
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Agency managementAI
In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM
We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…
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Global Marketer Week
Global Marketer Week heads to Brussels
Registrations are now open for WFA Global Marketer Week 2025, which will take place in Brussels in partnership with UBA, the Belgian…
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2024 sees growth in WFA membership
New companies and organisations have signed up to join WFA in 2024.
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Media & analytics
WFA names new chairs for Insight Forum and National Associations Council
The WFA has appointed a new co-chair for its Insight Forum and a new chair for its National Associations…
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Global Marketer Week
WFA adds new faces to global leadership team
WFA has bolstered its leadership team with new business leaders joining its Executive Committee.