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I subscribeIn a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the…
New research by WFA has found that major multinationals are currently wary about using AI influencers in place of the real…
Overview of the In-House forum held remotely on 27th March 2025
WFA, in partnership with Robert Wegenek (The Quarterback), has launched a new guide to global media agency contracts, designed to…
WFA member survey on the topic of suggested content production companies in Asia Pacific (or with global reach)
Discover an in-depth exploration of the findings from The BetterIdeas Project, a groundbreaking global study that WFA partnered on…
New WFA research indicates 60% of marketers say influencer marketing is becoming more…
The BetterIdeas Project, a pioneering global study in collaboration with WFA, addressing one of the most complex challenges facing…
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
Overview of the In-House forum held remotely on 23rd January 2025
From diagnosis to activation, join this session to discover how Brainlabs identifies the moments and contexts where influencers can…
Setting standards that effectively protect minors in digital environments.
Learn how to make the most of your WFA membership in one quick session.
Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
For Europe's largest brands and retail media network, to discuss unleashing the full potential of retail media to transform commerce into a growth engine
Join us in Paris for this in-person AI Community meeting, kindly hosted by AXA.
WFA’s Sustainable Marketing Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage Sustainable Marketing to build strong, future-proof brands that benefit all stakeholders longer-term.
Discover the Future of Cross-Media Measurement
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I subscribeWFA connects the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, they make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.