When the last version of the WFA Media Charter was published in 2018, it was a call for change from advertisers.
The WFA’s Cross-Media Measurement working group (now also known as ‘Halo’), linked to ANA’s CMM Initiative and ISBA’s Origin, was launched on the back of the Charter.
Now 5 years on, advertisers have once again come together, updating the Media Charter with a renewed rallying cry to the industry. And much like the original Charter, this document addresses serious, complex and intractable issues which will require collaboration and input from all corners of the industry to address.
Global Media Charter 2023
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The Global Media Charter 3.0 takes a wider lens on the industry than its predecessor. It gives media leaders the strategic platform to ensure that their corporate responsibility agenda is represented in the media decisions made, platforms invested in and partners selected.
We want a fair and equitable media ecosystem that fosters competition
Measurement and Accountability
Every dollar we invest should be measurable throughout the entire media supply-chain, globally
Responsibility and Society
We want to build a safer, more inclusive media landscape for our consumers and our brands
Sustainability and Planet
We must come together as an industry to develop the tools and infrastructure to build a more sustainable future, at pace
People and Partners
We need talented people to help us invest our media wisely and, in turn, we must invest in that talent
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WFA Global Media Charter 2023
What's new in the Global Media Charter?
Five priority areas for Global Media Charter 2023
WFA Global Media Charter 2023
What's new in the Global Media Charter?
Five priority areas for Global Media Charter 2023
WFA Global Media Charter 2023
What's new in the Global Media Charter?
Five priority areas for Global Media Charter 2023
WFA Global Media Charter 2023
What's new in the Global Media Charter?
The Media Charter 2023 has been written by members, with particular involvement from the WFA Global Media Board. Six ‘Brand Champions’ will report back to members and out to the industry at large, on the progress and evolution of these issues.
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