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In August, the Malaysian Advertisers Association (MAA) held a forum to discuss “the digital era’s biggest con”, ad fraud.
The forum aimed to help Malaysian advertisers protect their marketing investments against fraud. A group of experts from TubeMogul, Integral Ad Science and Ebiquity South East Asia shared their views and provided recommendations in addressing this threat. They also touched on viewability, brand safety and client-agency collaboration, while Ranji David, WFA’s Marketing Director Asia, presented the guidelines from the recently published WFA ad fraud compendium.
“Transparency plays a key role in the Malaysian digital advertising ecosystem, and advertisers should be fully aware of what they are investing in and receive the most precise information on their return of investment,” said Chan May Ling, MAA Vice President during the event.
“This is why the ad fraud forum is a progressive step undertaken by the MAA to ensure all its members are familiar with the shortcomings of the digital landscape and are prepared for new and unchartered possibilities in advertising,” she added.
For more information on the Ad Fraud event, contact MAA.