Related content
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Global Marketer Week
In case you missed it… Powerful WFA content from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo
We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…
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Channels
Media price inflation trending towards long-term averages
The latest edition of Outlook, WFA’s global poll of media price inflation forecasts, suggests low-to-mid single digit…
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In the spotlight: Belgian Advertisers Association’s Luc Suykens
Meet Luc Suykens, CEO of Belgium’s UBA
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Associations in GCC and Switzerland elect new leadership
Dubai-based ABG and the Swiss association of advertisers, SWA/ASA, announce new leadership for the upcoming years
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What are national associations doing on influencer marketing?
Associations from Canada, Finland, France and Malaysia share their strategies for promoting responsible influencer marketing
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RVD’s Ahmet Pura appointed first president of new TÜREK Union
Turkish-led initiative aims to strengthen marketing and media ties across the Turkic World
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President's Awards
WFA President’s Awards recognise five key industry initiatives in 2025
Industry associations from the Netherlands, Italy, Sweden and the US all recognised with a special award for France and the…
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Global Marketer Week
Allwyn Chief Brand Officer David Wheldon named as new WFA President
Ferrero’s Chief Institutional Affairs and Corporate Communications Officer, Phil Myers, takes over as Deputy President. Senior…
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Eight new members join WFA
A raft of new corporate members has signed up to join WFA, taking total membership to more than 150 and reflecting the strong value…
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Programmatic & ad tech
ANA’s 2024 programmatic benchmark study: progress but challenges remain
Study results reveal improvements in programmatic ad efficiency and transparency, but highlights the ongoing challenge of ensuring…
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Marketing effectiveness
APAN brings Effie Awards to Portugal
APAN's annual effectiveness awards will be, starting this year, organised under the Effie umbrella
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German association publishes annual trend barometer
Advertisers anticipate growth in 2025 amid economic challenges