This group delivers where others do not. Genuine global and regional Chief Marketing Officers come together to help inform WFA’s agenda and connect with their peers on matters of common importance with a view to identifying meaningful solutions to their most pressing challenges.
WFA's CMO Forum
WFA's CMO Forum
WFA's CMO Forum is a voluntary, exclusive, invitation-only network bringing together the most experienced and influential marketing leaders worldwide.
CMO Forum - White space
Key resources
Marketer of the Future 2025
The Marketer of the Future initiative, conducted by WFA in partnership with Oxford, explores the evolving capabilities required for marketing teams to remain future-fit.
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Marketer of the Future 2020
The 2020 Marketer of the Future study showed that the ideal marketer was expected to have hugely varied skills, needing to be an expert in many diverse areas. Too much for one person, hence the increased requirement for multi-faceted teams.
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Better Marketing 2019
The Better Marketing research was born from the belief that brands don’t always get it right. We have all found ads at some point to be annoying, even intrusive.
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See all meetings
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WFA’s Sustainable Marketing Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage Sustainable Marketing to build strong, future-proof brands that benefit all stakeholders longer-term.
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WFA Forum Connect is returning to Amsterdam, bringing together WFA’s marketing communities around the common goal of transformation for brand growth.
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Join us in New York where we will be uniting WFA’s marketing communities around the common goal of transformation for brand growth.
The global group meets annually at the Cannes Lions Festival of Creativity and is chaired by Chief Marketing and Communications Officer at Mastercard, Raja Rajamannar.
News
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CMO“The most exciting profession to be in.” How to promote marketing as a winning career
Read more about "“The most exciting profession to be in.” How to promote marketing as a winning career"Talent will play a huge part in ensuring marketing thrives. WFA in partnership with The Drum asked industry leaders how best to…
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Cannes Lions8 CMOs on how AI is changing brand marketing
Read more about "8 CMOs on how AI is changing brand marketing"WFA members reveal how AI is already impacting on their processes and people and how they plan to develop their…
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Cannes Lions8 CMOs: “My big insight from Cannes”
Read more about "8 CMOs: “My big insight from Cannes”"Each marketer will have taken something different from their Cannes experience this year. We asked eight CMOs for their key…
Chairperson
Raja Rajamannar
Chief Marketing & Communications Officer, Mastercard
