For many brands, responsible media efforts have sought to address these issues and better align investment with impact. However, data integrity is emerging as a potential missing piece. 

Some WFA members are beginning to look at how data integrity signals - used alongside viewability, suitability and sustainability - could offer a more complete picture of media quality and compliance. Whilst not yet standard practice, for some, it’s opening up new ways to spot risk, cut waste and improve the accountability of their media investments.

During this session, Rammohan Pai, Global Head of Digital and Trading, Reckitt, will share perspectives on why data integrity has become a core pillar of Reckitt’s responsible media approach, and how they’ve partnered with Compliant to drive both accountability and better outcomes.

This webinar is aimed in the first place to members of the WFA Media Forum and the WFA Privacy & Tech Forum, but is open to all WFA members.