Spotlight on TikTok's data protection fine: Insights for marketers - About
This month, the Irish Data Protection Commission fined TikTok €530 million for unlawfully transferring European user data to China and failing to provide adequate transparency, breaching the EU's General Data Protection Regulation. In response, WFA is hosting a discussion with TikTok on the ruling.
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Join us for a timely and exclusive conversation with TikTok’s Jade Nester (Director of Data Public Policy, Europe) and Elaine Fox (Head of Privacy for Europe) who will:
- Break down the details of the ruling and its implications for advertisers.
- Discuss TikTok’s next steps in response to the fine.
- Outline new privacy safeguards being implemented through Project Clover.
This meeting offers WFA members an opportunity to ask questions directly and gain insights into how TikTok is addressing the decision. Learn what these developments mean for brand advertisers and how TikTok is working to ensure compliance moving forward.
