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Getting peak performance from evaluation
Brands need to get the very best out of their agency partners and the right evaluation process is proven to add value. Laura…
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Agency managementMarketing procurementRetail media & ecommerceMarketing procurement
Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis
In this interactive panel and clinic, experts discuss the expected Covid-19 impact on global agency remuneration models, and how you…
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Marketing procurementMarketing procurement
Webinar: Client-agency performance evaluations: the agency view
One of the most valuable tools an advertiser has to elevate their client-agency relationship and performance is a formal agency…
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Agency managementMarketing procurementMarketing procurement
Client-agency performance evaluations: the agency view
This survey examined client-agency performance evaluation programs from the perspective of the agency side.
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Agency managementMarketing structure
Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis
As the COVID-19 pandemic continues to unfold, how should your agency partnerships adapt and evolve? What are the major challenges…
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Agency managementMarketing procurementMarketing structureMarketing procurement
Sourcing Forum meeting overview (May 2020)
Overview of the Sourcing Forum held remotely on May 7th, 2020.
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Marketing procurementMarketing strategyMarketing procurementMarketing strategy
Webinar: Better sponsorship outcomes through better category management
This webinar examines processes and tools for better sponsorship investment management.
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Marketing procurementMarketing procurement
Benchmark: Media Buying In South Korea
WFA member benchmark on Media Buying In South Korea
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Marketing procurementMarketing procurement
Maintaining an appropriate level of governance with agencies
Financial Progression has released a bulletin for WFA members to assist them in deciding how best to undertake their contract…
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Marketing procurementMarketing procurement
Benchmark: TV inflation in Indonesia
WFA member benchmark on TV inflation in Indonesia
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WFA announces changes to global leadership team
New appointments to Executive Committee from Just Eat, Pernod Ricard, Sanofi and TATA
Unilever’s David Porter and…
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Agency management
Value at the time of the virus
Marketing procurement can help brands and their agencies in this rapidly-changing environment. Laura Forcetti, WFA’s Global…