Posts about Agency evaluation

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  1.    Getting peak performance from evaluation

    Getting peak performance from evaluation

    Brands need to get the very best out of their agency partners and the right evaluation process is proven to add value. Laura…

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  2.    Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis
    Agency managementMarketing procurementRetail media & ecommerceMarketing procurement

    Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis

    In this interactive panel and clinic, experts discuss the expected Covid-19 impact on global agency remuneration models, and how you…

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  3.    Webinar: Client-agency performance evaluations: the agency view
    Marketing procurementMarketing procurement

    Webinar: Client-agency performance evaluations: the agency view

    One of the most valuable tools an advertiser has to elevate their client-agency relationship and performance is a formal agency…

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  4.    Client-agency performance evaluations: the agency view
    Agency managementMarketing procurementMarketing procurement

    Client-agency performance evaluations: the agency view

    This survey examined client-agency performance evaluation programs from the perspective of the agency side.

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  5.    Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis
    Agency managementMarketing structure

    Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis

    As the COVID-19 pandemic continues to unfold, how should your agency partnerships adapt and evolve? What are the major challenges…

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  6.    Sourcing Forum meeting overview (May 2020)
    Agency managementMarketing procurementMarketing structureMarketing procurement

    Sourcing Forum meeting overview (May 2020)

    Overview of the Sourcing Forum held remotely on May 7th, 2020.

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  7.    Webinar: Better sponsorship outcomes through better category management
    Marketing procurementMarketing strategyMarketing procurementMarketing strategy

    Webinar: Better sponsorship outcomes through better category management

    This webinar examines processes and tools for better sponsorship investment management.

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  8.    Benchmark: Media Buying In South Korea
    Marketing procurementMarketing procurement

    Benchmark: Media Buying In South Korea

    WFA member benchmark on Media Buying In South Korea

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  9.    Maintaining an appropriate level of governance with agencies
    Marketing procurementMarketing procurement

    Maintaining an appropriate level of governance with agencies

    Financial Progression has released a bulletin for WFA members to assist them in deciding how best to undertake their contract…

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  10.    Benchmark: TV inflation in Indonesia
    Marketing procurementMarketing procurement

    Benchmark: TV inflation in Indonesia

    WFA member benchmark on TV inflation in Indonesia 

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  11.    WFA announces changes to global leadership team

    WFA announces changes to global leadership team

    New appointments to Executive Committee from Just Eat, Pernod Ricard, Sanofi and TATA

    Unilever’s David Porter and…

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  12.    Value at the time of the virus
    Agency management

    Value at the time of the virus

    Marketing procurement can help brands and their agencies in this rapidly-changing environment. Laura Forcetti, WFA’s Global…

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