Posts about Agency evaluation

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1. 
   Benchmark
   Agencies & partnersAgency evaluationAgency remunerationMarketing procurementMarketing procurement

   Benchmark: Media Agency Fee Risk & Reward Models

   WFA member benchmark on Media Agency Fee Risk & Reward Models

   Read more about "Benchmark: Media Agency Fee Risk & Reward Models"
2. 
   Report
   Agencies & partnersAgency evaluation

   Brand investment decisions: evolving beyond working / non-working

   Recent research amongst the WFA network and led in partnership with MediaSense, revealed huge appetite to evolve the conventional…

   Read more about "Brand investment decisions: evolving beyond working / non-working"
3. 
   Event reports
   Agencies & partnersAgency evaluationAgency management

   China Media Forum Meeting Overview (Dec 2021)

   Overview of the Media Forum held on 2 Dec, 2021.

   Read more about "China Media Forum Meeting Overview (Dec 2021)"
4. 
   Benchmark
   Agencies & partnersAgency evaluation

   Benchmark: Recommended Training Providers

   A member of the Marketing Capability Forum is looking for recommended partners that offer live virtual learning programmes for…

   Read more about "Benchmark: Recommended Training Providers"
5. 
   Event reports
   Agency evaluationMarketing procurementMarketing procurement

   Sourcing Forum meeting overview (October 2021)

   Overview of the Sourcing Forum held remotely on October 21, 2021.

   Read more about "Sourcing Forum meeting overview (October 2021)"
6. 
   BenchmarkGuides & templates
   Agencies & partnersAgency evaluationAgency rosters

   Benchmark: Pitch Consultant Selection Criteria

   WFA member benchmark and scorecard template on Pitch Consultant Selection

   Read more about "Benchmark: Pitch Consultant Selection Criteria"
7. 
   Benchmark
   Agencies & partnersAgency evaluationAgency managementMarketing capabilities

   Benchmark: Boutique Creative Agencies in China

   Member benchmark on Boutique Creative Agencies in China

   Read more about "Benchmark: Boutique Creative Agencies in China"
8. 
   Benchmark
   Agencies & partnersAgency evaluationAgency managementMarketing capabilities

   Benchmark: Creative Agencies in Japan with TVCM capabilities

   Member benchmark on Creative Agencies in Japan with TVCM capabilities

   Read more about "Benchmark: Creative Agencies in Japan with TVCM capabilities"
9. 
   Report
   Agencies & partnersAgency evaluationAgency managementMarketing procurementMarketing procurement

   Business Intelligence / Data analytics for a strong agency management program

   An e-book by our partners Decideware that looks at the importance & need for Business Intelligence / Data Analytics for a strong…

   Read more about "Business Intelligence / Data analytics for a strong agency management program"
10. 
    Video
    Agencies & partnersAgency evaluationAgency remunerationAgency managementMarketing procurementMarketing procurement

    Spotlight: The impact of the pandemic on the agency business

    Structures, financial and predictions – what WFA members should watch out for.

    Read more about "Spotlight: The impact of the pandemic on the agency business"
11. 
    Event reports
    Agency evaluationMarketing procurementMarketing procurement

    Sourcing Forum meeting overview (October 2020)

    Overview of the Sourcing Forum held remotely on October 15, 2020.

    Read more about "Sourcing Forum meeting overview (October 2020)"
12. 
    Press releases
    Agencies & partnersAgency evaluation

    Brands missing opportunities to become better clients

    Agencies say wrong KPIs and cost-focused evaluations are limiting opportunities for improvement

    Read more about "Brands missing opportunities to become better clients"