Posts about Brand purpose

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  1.    Marketing’s Missing P: Planet
    Brand purposeBrand reputationSustainabilityMarketing operations

    Marketing’s Missing P: Planet

    Is marketing at odds with sustainability? Thomas Lingard, Global Climate & Environment Director, Unilever, shares his view on…

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  2.    L’Oréal, NatWest and PepsiCo sign up to WFA Planet Pledge
    Brand purposeBrand reputationSustainability

    L’Oréal, NatWest and PepsiCo sign up to WFA Planet Pledge

    13 companies now on board pledge to help marketers lead on sustainability  

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  3.    How are you helping marketing get on the sustainability journey?
    Brand purposeBrand reputationSustainability

    How are you helping marketing get on the sustainability journey?

    We asked three leading CMOs how their organisation was taking action to improve the sustainability of their messages and their…

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  4.    WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight
    Advertising & policyBrand purposeBrand reputationInclusive marketingDigital media transformation

    WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight

    WFA podcast host, David Wheldon, speaks with Lisa McKnight, SVP and Global Head of Barbie & Dolls at Mattel, Inc.

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  5.    New research suggests marketers lag corporate progress on the sustainability journey
    Brand purposeBrand reputationGlobal Marketer WeekSustainabilityMarketing operations

    New research suggests marketers lag corporate progress on the sustainability journey

    Marketers almost unanimously believe that the function can make a difference on this journey

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  6.    WFA launches framework to help marketers lead on climate change challenge
    Brand purposeBrand reputationGlobal Marketer WeekSustainability

    WFA launches framework to help marketers lead on climate change challenge

    Initiative is designed to put marketers in a position where they can help lead brands’ responses to climate change

    Read more about "WFA launches framework to help marketers lead on climate change challenge"
  7.    Marketing and Sustainability: Closing the Gaps
    Advertising & policyBrand purposeSustainabilityMarketing operations

    Marketing and Sustainability: Closing the Gaps

    What can Marketers do to drive Sustainability in their industry?

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  8.    WFA launches Planet Pledge for Marketers
    Brand purposeGlobal Marketer WeekSustainabilityMarketing operations

    WFA launches Planet Pledge for Marketers

    WFA launches framework to help marketers lead on climate change challenge

    New research suggests marketers lag corporate…

    Read more about "WFA launches Planet Pledge for Marketers"
  9.    WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams
    Advertising & policyBrand purposeBrand reputationMarketing structureInclusive marketingMarketing capabilitiesMarketing operations

    WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams

    WFA Podcast host, David Wheldon, speaks with Conny Braams, Chief Digital and Marketing Officer, Unilever.

    Read more about "WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams"
  10.    Marketing has the chance to lead post pandemic but structures need an overhaul
    Brand purposeMarketing strategyMarketing structureDigital media transformationMarketing capabilitiesMarketing organisationMarketing strategy

    Marketing has the chance to lead post pandemic but structures need an overhaul

    Companies are asking ever more from their marketing leaders but if they want to achieve the customer-centricity they covet they must…

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  11.    WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard
    Advertising & policyBrand purposeBrand reputationMarketing structureInclusive marketingMarketing capabilitiesMarketing operations

    WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard

    WFA Podcast host, David Wheldon, speaks with Ivan Pollard, Senior VP and Global CMO, General Mills.

    Read more about "WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard"
  12.    My favourite campaign of 2020...
    Brand purposeCreativity

    My favourite campaign of 2020...

    Six industry leaders highlight the work that has impressed them in this strangest of years.

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