Posts about Consumer insight

Related content

  1.    Benchmark on marketing research methodologies
    Consumer insightData & analytics

    Benchmark on marketing research methodologies

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on marketing research methodologies"
  2.    Benchmark: Agency recommendation, India: Lifestyle communications/quantitative product research
    Agency review & pitchingConsumer insight

    Benchmark: Agency recommendation, India: Lifestyle communications/quantitative product research

    This WFA member benchmark covers recommendations for agency partners in India that either specialise in new product concept…

    Read more about "Benchmark: Agency recommendation, India: Lifestyle communications/quantitative product research"
  3.    Creating a culture of insights
    Consumer insight

    Creating a culture of insights

    Members of the global consumer insight community address how to develop companies into insights-led organisations.

    Read more about "Creating a culture of insights"
  4.    Real insight from a virtual reality
    Consumer insight

    Real insight from a virtual reality

    The consumer insight community is realising some unexpected benefits from virtual reality.

    Read more about "Real insight from a virtual reality"
  5.    Europe research: Data-driven advertising and Europeans’ internet use
    Ad blockingConsumer insight

    Europe research: Data-driven advertising and Europeans’ internet use

    This 2017 online survey contains responses from over 11,000 internet users across 11 EU countries. Responses cover the types of…

    Read more about "Europe research: Data-driven advertising and Europeans’ internet use"
  6.    Webinar: Keeping the brand tracking love alive
    Consumer insight

    Webinar: Keeping the brand tracking love alive

    Webinar in partnership with Hall & Partners, who will share on their experience of this journey with their…

    Read more about "Webinar: Keeping the brand tracking love alive"
  7.    Webinar: Turning uncertainty to advantage
    Consumer insight

    Webinar: Turning uncertainty to advantage

    Webinar in partnership with Flamingo & DDB on how brands can win against a backdrop of major political and social…

    Read more about "Webinar: Turning uncertainty to advantage"
  8.    A survey on Social Listening - Tools, Techniques, Metrics & Challenges
    Audience measurementConsumer insightData & analytics

    A survey on Social Listening - Tools, Techniques, Metrics & Challenges

    WFA member benchmark. For additional details, please log in.

    Read more about "A survey on Social Listening - Tools, Techniques, Metrics & Challenges"
  9.    10 steps to close the gap between digital consumers and businesses
    Digital transformationConsumer insightData-driven marketing

    10 steps to close the gap between digital consumers and businesses

       

    Read more about "10 steps to close the gap between digital consumers and businesses"
  10.    Benchmark on testing big ideas
    Consumer insight

    Benchmark on testing big ideas

     WFA benchmark on the ways members test big ideas, the frequency of concept testing and the platforms on which this is…

    Read more about "Benchmark on testing big ideas"
  11.    Webinar: What is the future of insights?
    Consumer insight

    Webinar: What is the future of insights?

    In this webinar, BrainJuicer's (now System1) Chief Juicer and CEO, John Kearon, explores the findings of the Future of Insights…

    Read more about "Webinar: What is the future of insights?"
  12.    Webinar: Generating actionable insights from online communities
    Consumer insight

    Webinar: Generating actionable insights from online communities

    WFA partners with CSpace to offer members interested in market research and consumer insights a chance to learn about trends in…

    Read more about "Webinar: Generating actionable insights from online communities"