Posts about Consumer insight

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  1. 7 Deadly Sins of Marketing
    Reports & whitepapers
    14 March 2015
    Ad blockingBrand purposeBrand reputationConsumer insight

    7 Deadly Sins of Marketing

    WFA, Karmarama, We Are Social

     New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…

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  2. Survey on brand tracking
    Benchmarks & surveys
    15 January 2015
    Consumer insightData & analytics

    Survey on brand tracking

    WFA

    Survey looking at market research investment in brand tracking and consumer intelligence, survey sample size and methodology,…

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