Posts about Data management

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  1.    DGX Benchmark on collection and notification policies for stakeholder data
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    DGX Benchmark on collection and notification policies for stakeholder data

     WFA member benchmark on collection and notification policies for stakeholder data

    Read more about "DGX Benchmark on collection and notification policies for stakeholder data"
  2.    DGX Benchmark on customer data retention and notification
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    DGX Benchmark on customer data retention and notification

     WFA member benchmark about member retention and notification policies for customer data.

    Read more about "DGX Benchmark on customer data retention and notification"
  3.    Data Driven Marketing 2018 survey results
    Agency evaluationIntegrated marketingTrends & forecastsCross-media measurementMedia & analyticsMarketing strategyMarketing structureIntegrated marketingMarketing capabilitiesMarketing strategy

    Data Driven Marketing 2018 survey results

    WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback

    Read more about "Data Driven Marketing 2018 survey results"
  4.    The Road to Content Excellence
    Integrated marketingBrand purposeMedia & analyticsMarketing strategyMarketing structureIntegrated marketingMarketing capabilitiesMarketing strategy

    The Road to Content Excellence

    The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have…

    Read more about "The Road to Content Excellence"
  5.    Report: The Road to Content Excellence
    Integrated marketingBrand purposeMedia & analyticsMarketing strategyMarketing structureIntegrated marketingMarketing capabilitiesMarketing strategy

    Report: The Road to Content Excellence

    WFA member report. For additional details, please log in.

    Read more about "Report: The Road to Content Excellence"
  6.    DGX benchmark on Facebook’s classification of 1st vs 3rd party
    Advertising & policyDigital policyMedia & analyticsData governancePrivacy & techGDPR

    DGX benchmark on Facebook’s classification of 1st vs 3rd party

    WFA member benchmark. For additional details, please log in.

    Read more about "DGX benchmark on Facebook’s classification of 1st vs 3rd party"
  7.    Data Processing Agreement for Advertisers (2018)
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    Data Processing Agreement for Advertisers (2018)

    This Data Protection Agreement (DPA) template for Advertisers has been drafted by Digital Decisions in collaboration with the World…

    Read more about "Data Processing Agreement for Advertisers (2018)"
  8.    WFA DGX Guide to Data Transparency & GDPR
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    WFA DGX Guide to Data Transparency & GDPR

    A practical guide to ensuring responsible data use across the entire digital advertising value chain.

    Member-only content,…

    Read more about "WFA DGX Guide to Data Transparency & GDPR"
  9.    Benchmark on Ad pre-testing
    Ad techMedia & analyticsMarketing technologyDigital media transformationMarketing technology

    Benchmark on Ad pre-testing

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Ad pre-testing"
  10.    Choosing a Digital Asset Management (DAM) System
    Agencies & partnersAgency evaluationMedia & analyticsMarketing procurementMarketing procurement

    Choosing a Digital Asset Management (DAM) System

    WFA member survey. For additional details, please log in.

    Read more about "Choosing a Digital Asset Management (DAM) System"
  11.    Benchmark on recommended Digital Analytics Agencies
    Agencies & partnersAgency evaluationAgency managementMedia & analytics

    Benchmark on recommended Digital Analytics Agencies

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on recommended Digital Analytics Agencies"
  12.    Survey on Media Governance and Guardianship
    Ad fraudAudience measurementProgrammatic & ad techAdvertising & policyCross-media measurementMedia & analytics

    Survey on Media Governance and Guardianship

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Media Governance and Guardianship"