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Digital policyAd techMedia & analyticsData governancePrivacy & techGlobal Marketer WeekMarketing technologyDigital media transformationMarketing technology
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Audience measurementMedia & analytics
A survey on Social Listening - Tools, Techniques, Metrics & Challenges
WFA member benchmark. For additional details, please log in.
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Advertising & policyDigital policyPrivacy & tech
DGX Meeting Overview (February 2017)
Overview of the Digital Governance Exchange (DGX) meeting held February 2017 in London.
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Digital media transformation
‘SPARCS’ – a framework to plan for your digital transformation
The following advice relating to digital transformation emerged from FutureMarketer during a WFA meeting.
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Ad techMedia & analyticsPrivacy & techDigital media transformation
Five step process to Data Driven Marketing (2017)
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Ad techMarketing strategyDigital media transformationMarketing strategy
10 steps to close the gap between digital consumers and businesses
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Media & analytics
Benchmark on setting up knowledge/insights sharing platforms
WFA benchmark conducted for a member looking for feedback on setting up knowledge/insights sharing platforms, including…
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Agencies & partnersAgency evaluationAgency managementMedia & analyticsMarketing procurementMarketing procurement
Benchmark on recommended Customer Data Strategy Consultants
WFA benchmark conducted for a member looking for recommended Customer Data Strategy Consultants.
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Agencies & partnersAgency evaluationAgency managementMedia & analyticsMarketing procurementMarketing procurement
Benchmark an Introduction to sourcing Consumer Insights
WFA introductory guidance for procurement organisations looking at sourcing consumer insights, getting value from research…
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Programmatic & ad techAd techMedia & analytics
Benchmark on the use of DMPs by insights teams to generate consumer insights
WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.
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Media & analyticsDigital media transformation
Survey on data driven marketing (DDM)
This WFA study aims to provide insight into data being collected and its application by marketers, in pursuit of more effective and…
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Media & analyticsMarketing structure
Benchmark on digital insight and innovation generation
A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to…