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Digital policy
PAG Meeting Overview (November 2023)
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 28 November 2023.
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Digital policyAIData collection & privacy
Data Ethics Workshop: Generative AI
WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in…
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Digital policy
Unpacking the Digital Services Act: A Q&A session with TikTok
A Q&A session to understand how TikTok is implementing the Digital Services Act and how it will impact advertising on its…
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Digital policy
Meta’s behavioural advertising practices in Europe
A detailed overview of recent developments concerning Meta’s behavioural advertising practices in Europe
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Digital policy
Unpacking the Digital Services Act: A Q&A session with Meta
A Q&A session to understand how Meta is implementing the Digital Services Act and how it will impact advertising on its…
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Digital policy
DGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI
A WFA benchmark on the deprecation of third-party cookies and Meta’s Conversion API (CAPI).
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Digital policy
The Digital Services Act: changing the rules of the (advertising) game?
At the end of August, big tech platforms were called to lay their cards on the table. This was the deadline by which they needed to…
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Digital policy
DGX meeting overview (September 2023, New York)
Overview of the Digital Governance Exchange (DGX) meeting held in person on 27 September 2023
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Digital policy
Recap of the WFA Webinar ‘Navigating the Pixel Pressure'
Over recent months there has been mounting pressure on the use of tracking pixels and third party tags for behavioural advertising…
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Digital policySelf-regulationMarketing law
PAG Meeting Overview (September 2023)
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 19 September 2023.
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Brand safetyDigital policyBrand safetyMarketing technologyAIMarketing technologyMarketing technology
GenAI figures in most brands’ marketing plans, says new WFA research
A new survey conducted by WFA finds that three in four companies already use GenAI or plan to use it soon. Optimism about its…
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Digital policy
DGX Benchmark: Meta Pixel
A WFA benchmark on the use of Meta Pixel in response to recent regulatory decisions finding its use in breach of the…