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Programmatic & ad techAdvertising & policyDigital policyAd techPrivacy & techGDPRMarketing technologyMarketing technology
DGX meeting overview (September 2018)
Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.
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Programmatic & ad techAdvertising & policyDigital policyAd techPrivacy & techGDPR
DGX meeting overview (October 2018)
Overview of the Digital Governance Exchange (DGX) meeting held on 3 October 2018 in Singapore.
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Advertising & policyDigital policyInclusive marketing
PAG Meeting Overview (September 2018, Brussels)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 25 September 2018 in…
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Advertising & policyDigital policyData governancePrivacy & techGDPR
Data Processing Agreement for Advertisers (2018)
This Data Protection Agreement (DPA) template for Advertisers has been drafted by Digital Decisions in collaboration with the World…
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Advertising & policyDigital policyData governancePrivacy & techGDPR
Benchmark on corporate social media pages, cookies and data usage post - GDPR
WFA member benchmark. For additional details, please log in.
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Programmatic & ad techAdvertising & policyDigital policyPrivacy & techGDPR
DGX meeting overview (June 2018)
Overview of the Digital Governance Exchange (DGX) meeting held on June 28 2018 in New York.
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Ad fraudAudience measurementAdvertising & policyBrand purposeDigital policyAd techAgency managementBrand reputationGDPRValue of advertising
Global Media Charter
The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…
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Advertising & policyDigital policyGDPR
Webinar: GDPR for marketers - what do you need to know and how are other brands preparing?
In this webinar, WFA will give an overview of GDPR and take a look at how WFA members across the world are preparing, based on…
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Advertising & policyDigital policyPrivacy & techGDPR
DGX meeting overview (May 2018)
Overview of the Digital Governance Exchange (DGX) meeting held in May 2018 in Singapore.
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Advertising & policyDigital policyPrivacy & techGDPR
DGX meeting overview (April 2018)
Presentations from WFA’s Digital Governance Exchange (DGX) meeting on April 26, 2018 in London.
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Advertising & policyDigital policyInclusive marketing
PAG Meeting Overview (May 2018, Brussels)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 2 May 2018 in Brussels.
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Digital policy
GDPR awareness and action gap reduces significantly among marketers as compliance deadline approaches
But half of marketers are not regarded as fully aware of the implications for future campaigns