Posts about Digital policy

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1. 
   BenchmarkReport
   Advertising & policyDigital policyData governancePrivacy & techGDPR

   GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges

   WFA member survey on brand owners' views on GDPR risks, readiness and challenges. The survey builds on the WFA GDPR Guide for…

   Read more about "GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges"
2. 
   News
   Digital policyMarketing strategyMarketing strategy

   WFA Manifesto for Online Data Transparency

   We recognise that as brand owners it’s vital that we get it right when it comes to people’s data.

   Read more about "WFA Manifesto for Online Data Transparency"
3. 
   Press releases
   Digital policyMarketing strategyMarketing strategy

   WFA calls on brands to embrace culture of data transparency

   WFA Manifesto calls on brands to adopt mindset of ‘people-first’ over ‘data first’ around the world when…

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4. 
   Expert opinion
   Advertising & policyDigital policy

   The lesson of Facebook: the online business model must adapt

   This whole episode is going to precipitate more consumer calls for data transparency.

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5. 
   Event reports
   Advertising & policyDigital policyInfluencer marketing

   PAG Meeting Overview (February 2018, Brussels)

   Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 February 2018 in…

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6. 
   Expert opinion
   Digital policy

   Eliminating the most annoying ad formats

   The Coalition for Better Ads can help do that, says Erard Gilles, WFA Public Affairs Manager

   Read more about "Eliminating the most annoying ad formats"
7. 
   Video
   Advertising & policyDigital policy

   Webinar: ePrivacy - what is it and what does it mean for brands? (2018)

   In this webinar, WFA will give an overview of the ePrivacy Regulation and answer any questions you may have.

   Read more about "Webinar: ePrivacy - what is it and what does it mean for brands? (2018)"
8. 
   Event reports
   Advertising & policyDigital policyPrivacy & techGDPR

   DGX meeting overview (February 2018)

   Overview of the Digital Governance Exchange (DGX) meeting held on 8 February 2018 in London.

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9. 
   Guides & templates
   Advertising & policyDigital policyData governancePrivacy & techGDPR

   WFA DGX Guide to Data Transparency & GDPR

   A practical guide to ensuring responsible data use across the entire digital advertising value chain.

   Member-only content,…

   Read more about "WFA DGX Guide to Data Transparency & GDPR"
10. 
    Benchmark
    Ad fraudProgrammatic & ad techAdvertising & policyDigital policyAd techMedia & analyticsData governancePrivacy & techGDPRMarketing technologyDigital media transformationMarketing technology

    Survey on the Future of Programmatic Media

    WFA member survey. For additional details, please log in.

    Read more about "Survey on the Future of Programmatic Media"
11. News
    Digital policyMarketing strategyMarketing strategy

    Are you ready for GDPR?

    When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re one of them.…

    Read more about "Are you ready for GDPR?"
12. 
    Guides & templates
    Advertising & policyDigital policyData governancePrivacy & techGDPRDigital media transformation

    Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)

    When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re…

    Read more about "Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)"