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Advertising & policyTrends & forecastsPrivacy & tech
Europe research: Data-driven advertising and Europeans’ internet use
This 2017 online survey contains responses from over 11,000 internet users across 11 EU countries. Responses cover the types of…
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Media & analyticsMarketing procurementMarketing procurement
Experiential sampling agencies in Great Britain and Ireland
WFA member survey. For additional details, please log in.
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Advertising & policyDigital policyMedia & analyticsData governancePrivacy & techGDPR
Survey on privacy and data management - GDPR (2017)
WFA member survey on how members are evaluating the impact of GDPR on their business.
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Advertising & policyDigital policyData governancePrivacy & techGDPR
GDPR Guide for Marketers
This guide, developed with the support of Hunton & Williams LLP, aims to help address this gap by highlighting five key areas of…
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Integrated marketingAgency managementInfluencer marketingMarketing procurementIntegrated marketingMarketing procurement
Benchmark on recommended influencer agencies
WFA member benchmark. For additional details, please log in.
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Advertising & policyDigital policyAd techPrivacy & techGDPR
A marketer's guide to ePrivacy (2017)
An overview of some of the key elements of the proposed ePrivacy revision.
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Agency managementMarketing organisation
Benchmark on Digital & Social Agency Recommendations in the UK
WFA member benchmark. For additional details, please log in.
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Advertising & policyValue of advertising
The Value of Advertising (2017)
The Value of Advertising quantifies the economic impact of advertising, both across Europe and in a selection of other developed…
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Agency managementMarketing procurementRetail media & ecommerceMarketing procurement
Benchmark on recommended eCommerce partners in Europe
WFA benchmark conducted for a member looking for recommendations on eCommerce partners in Europe.
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Marketing procurementMarketing procurement
Benchmark on Recommended digital content agencies in Europe
WFA benchmark conducted for a member looking for recommendations on digital content agencies in Europe.
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Marketing procurementMarketing procurement
Benchmark on Decentralised Media Agency Recommendations
WFA benchmark conducted for a member interested in finding media agencies in several key geographies.
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Advertising & policyDigital policyData governancePrivacy & tech
Delivering Value to Consumers from data
Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the…