Posts about Europe

Related content

  1.    Europe research: Data-driven advertising and Europeans’ internet use
    Advertising & policyTrends & forecastsPrivacy & tech

    Europe research: Data-driven advertising and Europeans’ internet use

    This 2017 online survey contains responses from over 11,000 internet users across 11 EU countries. Responses cover the types of…

    Read more about "Europe research: Data-driven advertising and Europeans’ internet use"
  2.    Experiential sampling agencies in Great Britain and Ireland
    Media & analyticsMarketing procurementMarketing procurement

    Experiential sampling agencies in Great Britain and Ireland

    WFA member survey. For additional details, please log in.

    Read more about "Experiential sampling agencies in Great Britain and Ireland"
  3.    Survey on privacy and data management - GDPR (2017)
    Advertising & policyDigital policyMedia & analyticsData governancePrivacy & techGDPR

    Survey on privacy and data management - GDPR (2017)

    WFA member survey on how members are evaluating the impact of GDPR on their business.

    Read more about "Survey on privacy and data management - GDPR (2017)"
  4.    GDPR Guide for Marketers
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    GDPR Guide for Marketers

    This guide, developed with the support of Hunton & Williams LLP, aims to help address this gap by highlighting five key areas of…

    Read more about "GDPR Guide for Marketers"
  5.    Benchmark on recommended influencer agencies
    Integrated marketingAgency managementInfluencer marketingMarketing procurementIntegrated marketingMarketing procurement

    Benchmark on recommended influencer agencies

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on recommended influencer agencies"
  6.    A marketer's guide to ePrivacy (2017)
    Advertising & policyDigital policyAd techPrivacy & techGDPR

    A marketer's guide to ePrivacy (2017)

    An overview of some of the key elements of the proposed ePrivacy revision.

    Read more about "A marketer's guide to ePrivacy (2017)"
  7.    Benchmark on Digital & Social Agency Recommendations in the UK
    Agency managementMarketing organisation

    Benchmark on Digital & Social Agency Recommendations in the UK

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Digital & Social Agency Recommendations in the UK"
  8.    The Value of Advertising (2017)
    Advertising & policyValue of advertising

    The Value of Advertising (2017)

    The Value of Advertising quantifies the economic impact of advertising, both across Europe and in a selection of other developed…

    Read more about "The Value of Advertising (2017)"
  9.    Benchmark on recommended eCommerce partners in Europe
    Agency managementMarketing procurementRetail media & ecommerceMarketing procurement

    Benchmark on recommended eCommerce partners in Europe

     WFA benchmark conducted for a member looking for recommendations on eCommerce partners in Europe.

    Read more about "Benchmark on recommended eCommerce partners in Europe"
  10.    Benchmark on Recommended digital content agencies in Europe
    Marketing procurementMarketing procurement

    Benchmark on Recommended digital content agencies in Europe

    WFA benchmark conducted for a member looking for recommendations on digital content agencies in Europe.

    Read more about "Benchmark on Recommended digital content agencies in Europe"
  11.    Benchmark on Decentralised Media Agency Recommendations
    Marketing procurementMarketing procurement

    Benchmark on Decentralised Media Agency Recommendations

    WFA benchmark conducted for a member interested in finding media agencies in several key geographies.

    Read more about "Benchmark on Decentralised Media Agency Recommendations"
  12.    Delivering Value to Consumers from data
    Advertising & policyDigital policyData governancePrivacy & tech

    Delivering Value to Consumers from data

    Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the…

    Read more about "Delivering Value to Consumers from data"