Posts about Europe

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1. 
   BenchmarkReport
   Media & analytics

   Tutorial Key Performance Indicator

   Commissioned by UPA – the Italian Advertisers association, this document aims to support advertisers in quantifying …

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2. 
   Event reports
   Advertising & policyDigital policyInclusive marketing

   PAG Meeting Overview (May 2018, Brussels)

   Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 2 May 2018 in Brussels.

   Read more about "PAG Meeting Overview (May 2018, Brussels)"
3. 
   Briefings & position papers
   Advertising & policy

   Briefing on New Deal for Consumers

    WFA’s preliminary analysis of the potential impact on advertisers of the EU's New Deal for Consumers.

   Read more about "Briefing on New Deal for Consumers"
4. 
   BenchmarkReport
   Advertising & policyDigital policyData governancePrivacy & techGDPR

   GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges

   WFA member survey on brand owners' views on GDPR risks, readiness and challenges. The survey builds on the WFA GDPR Guide for…

   Read more about "GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges"
5. 
   Event reports
   Advertising & policyDigital policyInfluencer marketing

   PAG Meeting Overview (February 2018, Brussels)

   Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 February 2018 in…

   Read more about "PAG Meeting Overview (February 2018, Brussels)"
6. 
   Briefings & position papers

   WFA position on reference to “minors” in context of reducing exposure to HFSS food advertising (2018)

   Position paper on WFA's stance regarding the AVMSD revision 

   Read more about "WFA position on reference to “minors” in context of reducing exposure to HFSS food advertising (2018)"
7. 
   Guides & templates
   Advertising & policyDigital policyData governancePrivacy & techGDPR

   WFA DGX Guide to Data Transparency & GDPR

   A practical guide to ensuring responsible data use across the entire digital advertising value chain.

   Member-only content,…

   Read more about "WFA DGX Guide to Data Transparency & GDPR"
8. 
   Guides & templates
   Advertising & policyDigital policyData governancePrivacy & techGDPRDigital media transformation

   Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)

   When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re…

   Read more about "Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)"
9. 
   Report
   Advertising & policy

   EU Pledge Factsheet 2017

   The EU Pledge is a commitment by leading food & beverage companies to the European Commission’s Platform for Action on…

   Read more about "EU Pledge Factsheet 2017"
10. 
    Report
    Advertising & policy

    EU Pledge Annual Reports

    In line with the Terms of Reference of the EU Platform for Action on Diet, Physical Activity and Health, EU Pledge signatories are…

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11. 
    Event reports
    Advertising & policyDigital policy

    ePrivacy task force meeting materials 26 Oct 2017

    Meeting materials for WFA members.

    Read more about "ePrivacy task force meeting materials 26 Oct 2017"
12. 
    Report
    Programmatic & ad techAdvertising & policyDigital policyPrivacy & techGDPR

    The contribution of data to digital advertising (Europe, 2017)

    This study uses interviews with advertisers, publishers and technology companies to help identify the role of data in digital…

    Read more about "The contribution of data to digital advertising (Europe, 2017)"