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Unilever / ‘The Will’
At the 2019 Cannes Film Festival, Unilever partnered with 97 year-old fashion icon and businesswoman Iris Apfel to inspire everyone…
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L’Oréal / ‘The Non-Issue’
In early 2019, L’Oréal Paris partnered with British Vogue to challenge the representation of older people in the…
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Gillette / ‘First shave’
Gillette reiterates commitment to dispelling harmful gender stereotypes
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Mattel / ‘Creatable World’
Mattel launched a line of gender-inclusive dolls to enable children to express themselves freely.
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AB InBev / ‘All love is love’
Budweiser redesigns its bottles to permit Chinese customers to celebrate all forms of love
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ANZ Bank / ‘Bank in the name of love’
ANZ erects Signs of Love in Australia to celebrate LGBTQ+ festival
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Microsoft / ‘We all win’
Microsoft-owned Xbox has created a controller to meet the needs of gamers with disabilities.
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Skol / Reposter
Brazilian beer brand Skol enlisted six female artists to rewor its old sexist ads and create new marketing assets for the brand,…
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Axe / Scent of a man
How Axe reinvented itself in order to appeal to the modern man
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Ariel / Dads #sharetheload
How detergent brand Ariel increased sales in India by 76% by encouraging progressive gender roles
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Lululemon / Modern menswear
Canadian yoga apparel brand Lululemon reaches out to men with stereotype-busting ad campaign
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Semcon / Re-search
Browser extension Semcon combats gender stereotypes in online search results