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Marketing procurementMarketing organisationMarketing procurement
Benchmark on Agency capability mapping
WFA benchmark conducted for a member interested in looking at agency competency mapping and the process companies use to understand…
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Agency managementMarketing procurementMarketing procurement
Benchmark on Recommended digital agencies in Philippines
WFA benchmark conducted for a member looking for recommended digital agencies in Philippines.
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Agency managementMarketing procurementMarketing procurement
Benchmark on App Developers in Asia
WFA benchmark on App Developers in Asia, conducted for a member looking for recommendations on best-in-class app developers in…
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Marketing procurementMarketing procurement
Webinar: Marketing Procurement Business Intelligence
Webinar with Decideware explores how marketing sourcing teams can better leverage data to make smarter, more effective strategic…
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Integrated marketingIntegrated marketing
Benchmark on recommended global content agencies
WFA Benchmark on global content agencies, conducted for a member looking for recommended agencies with global capabilities and…
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Marketing procurementMarketing procurement
Marketing Sourcing KPIs
The most common financial, sourcing and agency performance metrics and KPIs used by members (also covering procurement value beyond…
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Agency managementInfluencer marketingMarketing procurementMarketing structureMarketing capabilitiesMarketing organisationMarketing procurement
Benchmark on managing usage rights
Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and…
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Marketing procurementMarketing structureMarketing organisationMarketing procurement
Survey on Global Marketing Category Management
Research on the management, supply base and sourcing resources against over 15 marketing categories.
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Programmatic & ad techAd techMarketing procurementMarketing procurement
Benchmark on retargeting investment & approach
Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands.
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Agency managementMarketing procurementMarketing capabilitiesMarketing procurement
Survey on digital recruitment agencies used by clients
Survey to determine which agencies are used by clients to recruit senior digital analyst talent, in the UK and mainland Europe.
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Marketing procurementMarketing procurement
Benchmark on cost variation in rate cards
Benchmark on variation in costs from creative agencies in relation to project rate cards vs. retainer rate cards.
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Agency managementMarketing procurementMarketing structureMarketing organisationMarketing procurement
Benchmark on splitting strategic media planning from buying
Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative…