Posts about Marketing procurement

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1. 
   Benchmark
   Agencies & partnersAgency evaluationAgency managementInfluencer marketingMarketing procurementMarketing structureMarketing capabilitiesMarketing organisationMarketing procurement

   Benchmark on managing usage rights

   Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and…

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2. 
   Benchmark
   Agencies & partnersAgency remunerationMarketing procurementMarketing procurement

   Benchmark on media agency rate

   Benchmarked media agency rates by role for Germany, UK and US.

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3. 
   Report
   Agencies & partnersAgency evaluationAgency remunerationMarketing procurementMarketing procurement

   Marketing Sourcing KPIs

   The most common financial, sourcing and agency performance metrics and KPIs used by members (also covering procurement value beyond…

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4. 
   Benchmark
   Marketing procurementMarketing strategyMarketing structureMarketing organisationMarketing procurementMarketing strategy

   Benchmark on franchising models

   WFA member benchmark on franchising models.

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5. 
   Benchmark
   Marketing procurementMarketing structureMarketing organisationMarketing procurement

   Survey on Global Marketing Category Management

   Research on the management, supply base and sourcing resources against over 15 marketing categories.

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6. 
   Trends & forecastsMarketing procurementMarketing procurement

   The future of category management

    

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7. 
   Event reports
   Marketing procurementMarketing procurement

   SOURCING FORUM Meeting Overview London May 2015

    

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8. 
   Benchmark
   Programmatic & ad techAgencies & partnersAgency remunerationAd techMarketing procurementMarketing procurement

   Benchmark on retargeting investment & approach

   Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands. 

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9. 
   Benchmark
   Agencies & partnersAgency evaluationIntegrated marketingAgency managementMarketing procurementIntegrated marketingMarketing procurement

   Benchmark on Recommended Experiential Agencies in Mexico

   Benchmark on Recommended Experiential Agencies in Mexico.

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10. 
    Benchmark
    ChannelsMarketing procurementMarketing strategyMarketing procurementMarketing strategy

    Benchmark on media budget setting

    Benchmark to identify the most common processes for setting the optimal media spend/budget level, across markets and brands.

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11. 
    Benchmark
    Agencies & partnersAgency evaluationAgency managementMarketing procurementMarketing capabilitiesMarketing procurement

    Survey on digital recruitment agencies used by clients

    Survey to determine which agencies are used by clients to recruit senior digital analyst talent, in the UK and mainland Europe.

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12. 
    Benchmark
    Agencies & partnersAgency remunerationMarketing procurementMarketing procurement

    Benchmark on cost variation in rate cards

    Benchmark on variation in costs from creative agencies in relation to project rate cards vs. retainer rate cards.

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