Posts about Marketing structure

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1. 
   BenchmarkReport
   Advertising & policyData governanceMarketing structureMarketing organisation

   Bridging the gap between marketing and policy

   This new WFA research, with input from Edelman, highlights the demand on both marketing and policy teams for greater…

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2. 
   Expert opinion
   Marketing structure

   Getting our priorities straight

   What are the big issues for marketers in 2019? Rob Dreblow delves into the evolving worlds of media, procurement and…

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3. 
   BenchmarkReport
   Marketing procurementMarketing structureMarketing procurement

   Media Agency Models & Remuneration 2019

   This report covers how 50 companies structure their global media agency relationships and how these relationships are expected to…

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4. 
   Expert opinion
   Advertising & policyMarketing strategyMarketing structureMarketing capabilitiesMarketing strategy

   David Wheldon: The ground is changing but the basics remain the same

   WFA President on why a complex operating environment shouldn't be a distraction from getting the basics right

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5. 
   News
   Marketing structure

   WFA hires Max Schmidt and Joel Gan

   Max Schmidt joins the digital policy team in Brussels and Joel Gan joins WFA’s Singapore team.

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6. 
   Press releases
   Marketing strategyMarketing structureMarketing capabilitiesMarketing strategy

   WFA launches Global Media Board

   WFA Global Media Board will help make WFA’s Global Media Charter a reality

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7. 
   News
   Marketing structureMarketing capabilities

   China looks back at 40 years of brand building

   CANA launches new working groups and publishes “Blue Book of Chinese Advertisers"

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8. 
   Expert opinion
   Marketing structureMarketing capabilities

   What does 2019 hold for marketers?

   Advertiser associations around the world share their thoughts.

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9. 
   Event reports
   Marketing procurementMarketing structureMarketing capabilitiesMarketing procurement

   Sourcing Forum Meeting Overview NY December 2018

   The WFA Sourcing Forum members met in New York on December 2018. The key topics include challenges of the sourcing functions,…

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10. 
    Expert opinion
    Advertising & policyGlobal Marketer of the YearMarketing structureInclusive marketing

    The 6 global marketers of 2018 in 12 tweets

    Soundbites from top marketers at Coty, Diageo, Ikea, Mastercard, P&G and Unilever.

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11. 
    News
    Marketing structure

    Charter on responsible advertising launched in Belgium

    In late October, UBA launched the Belgian Charter on Socially-Responsible Communication (Communication Socialement…

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12. 
    News
    Marketing structure

    Singaporean association names new president

    Edwin Teoh is the new president of SAA

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