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Integrated marketingTrends & forecastsCross-media measurementMedia & analyticsMarketing strategyMarketing structureIntegrated marketingMarketing capabilitiesMarketing strategy
Data Driven Marketing 2018 survey results
WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback
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Integrated marketingBrand purposeMedia & analyticsMarketing strategyMarketing structureIntegrated marketingMarketing capabilitiesMarketing strategy
The Road to Content Excellence
The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have…
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Marketing structure
WFA recruits Caroline Pathy to support flagship CMO network
WFA has announced the recruitment of Caroline Pathy as the organisation’s Director of Better Marketing, leading WFA’s…
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Integrated marketingBrand purposeMedia & analyticsMarketing strategyMarketing structureIntegrated marketingMarketing capabilitiesMarketing strategy
Report: The Road to Content Excellence
WFA member report. For additional details, please log in.
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Marketing procurementMarketing structureMarketing organisationMarketing procurement
Agency Fee Decision Tree, an easier way to choose the right fee model
The agency fee decision tree is designed to take people through a series of questions to help them explore the various fee models…
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Marketing procurementMarketing structureMarketing capabilitiesMarketing procurement
Benchmark on sourcing talent
WFA member benchmark. For additional details, please log in.
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In-housingMarketing procurementMarketing structureMarketing organisationMarketing procurement
Benchmark on Sourcing Adaptation & Transcreation
WFA member benchmark. For additional details, please log in.
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Marketing structureCannes Lions
WFA talks Better Marketing: The CMO agenda
At Cannes Lions 2018, global CMOs share their views on the biggest items in their in-tray today: Antonio Lucio (former HP), Roel de…
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Agency managementMarketing procurementMarketing strategyMarketing structureMarketing organisationMarketing procurementMarketing strategy
Survey on The Future of Agency Rosters
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Audience measurementCross-media measurementMarketing structureMedia transformation
Media Forum Meeting Overview (June 2018, Barcelona)
Overview of the Media Forum held in July 2018 in Barcelona.
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Trends & forecastsAgency managementMarketing structure
Mergers & Acquisitions 2017
This study provides analysis and insights on the mergers & acquisitions made by the six largest intl. marketing services…
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Marketing procurementMarketing strategyMarketing structureMarketing capabilitiesMarketing organisationMarketing procurementMarketing strategy
Survey on Global internal media structure & organisation
WFA member survey. For additional details, please log in.