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Advertising & policyDigital policy
PAG Meeting Overview (November 2018, Brussels)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 November 2018.
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Advertising & policyDigital policyAd techData governancePrivacy & techGDPR
Digital Advertising to children under GDPR
Under the EU General Data Protection Regulation (GDPR), companies engaging with kids online require parental consent for the…
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Advertising & policyAgency managementMarketing procurementMarketing procurement
Benchmark on payment terms regulations for marketing products and services
WFA member benchmark. For additional details, please log in.
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Advertising & policyDigital policyInclusive marketing
PAG Meeting Overview (September 2018, Brussels)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 25 September 2018 in…
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Advertising & policy
Final position on New Deal for Consumers
WFA's final position paper on the New Deal for Consumers
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Advertising & policyDigital policyData governancePrivacy & techGDPR
Data Processing Agreement for Advertisers (2018)
This Data Protection Agreement (DPA) template for Advertisers has been drafted by Digital Decisions in collaboration with the World…
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Ad fraudAudience measurementAdvertising & policyBrand purposeDigital policyAd techAgency managementBrand reputationGDPRValue of advertising
Global Media Charter
The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…
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Advertising & policyDigital policyInclusive marketing
PAG Meeting Overview (May 2018, Brussels)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 2 May 2018 in Brussels.
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Advertising & policy
Briefing on New Deal for Consumers
WFA’s preliminary analysis of the potential impact on advertisers of the EU's New Deal for Consumers.
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Advertising & policyDigital policyInfluencer marketing
PAG Meeting Overview (February 2018, Brussels)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 February 2018 in…
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Advertising & policyBrand purposeBrand reputationInclusive marketing
WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance
This presentation explains why it is crucial for the advertisers not to perpetuate the stereotypical portrayal of women (but also…
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WFA position on reference to “minors” in context of reducing exposure to HFSS food advertising (2018)
Position paper on WFA's stance regarding the AVMSD revision