Posts about Policy Forum

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  1.    PAG Meeting Overview (November 2018, Brussels)
    Advertising & policyDigital policy

    PAG Meeting Overview (November 2018, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 November 2018.

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  2.    Digital Advertising to children under GDPR
    Advertising & policyDigital policyAd techData governancePrivacy & techGDPR

    Digital Advertising to children under GDPR

    Under the EU General Data Protection Regulation (GDPR), companies engaging with kids online require parental consent for the…

    Read more about "Digital Advertising to children under GDPR"
  3.    Benchmark on payment terms regulations for marketing products and services
    Advertising & policyAgency managementMarketing procurementMarketing procurement

    Benchmark on payment terms regulations for marketing products and services

     WFA member benchmark. For additional details, please log in.

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  4.    PAG Meeting Overview (September 2018, Brussels)
    Advertising & policyDigital policyInclusive marketing

    PAG Meeting Overview (September 2018, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 25 September 2018 in…

    Read more about "PAG Meeting Overview (September 2018, Brussels)"
  5.    Final position on New Deal for Consumers
    Advertising & policy

    Final position on New Deal for Consumers

    WFA's final position paper on the New Deal for Consumers

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  6.    Data Processing Agreement for Advertisers (2018)
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    Data Processing Agreement for Advertisers (2018)

    This Data Protection Agreement (DPA) template for Advertisers has been drafted by Digital Decisions in collaboration with the World…

    Read more about "Data Processing Agreement for Advertisers (2018)"
  7.    Global Media Charter
    Ad fraudAudience measurementAdvertising & policyBrand purposeDigital policyAd techAgency managementBrand reputationGDPRValue of advertising

    Global Media Charter

    The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…

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  8.    PAG Meeting Overview (May 2018, Brussels)
    Advertising & policyDigital policyInclusive marketing

    PAG Meeting Overview (May 2018, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 2 May 2018 in Brussels.

    Read more about "PAG Meeting Overview (May 2018, Brussels)"
  9.    Briefing on New Deal for Consumers
    Advertising & policy

    Briefing on New Deal for Consumers

     WFA’s preliminary analysis of the potential impact on advertisers of the EU's New Deal for Consumers.

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  10.    PAG Meeting Overview (February 2018, Brussels)
    Advertising & policyDigital policyInfluencer marketing

    PAG Meeting Overview (February 2018, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 February 2018 in…

    Read more about "PAG Meeting Overview (February 2018, Brussels)"
  11.    WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance
    Advertising & policyBrand purposeBrand reputationInclusive marketing

    WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance

    This presentation explains why it is crucial for the advertisers not to perpetuate the stereotypical portrayal of women (but also…

    Read more about "WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance"
  12.    WFA position on reference to “minors” in context of reducing exposure to HFSS food advertising (2018)

    WFA position on reference to “minors” in context of reducing exposure to HFSS food advertising (2018)

    Position paper on WFA's stance regarding the AVMSD revision 

    Read more about "WFA position on reference to “minors” in context of reducing exposure to HFSS food advertising (2018)"