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  1.    EU Pledge Factsheet 2017
    Advertising & policy

    EU Pledge Factsheet 2017

    The EU Pledge is a commitment by leading food & beverage companies to the European Commission’s Platform for Action on…

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  2.    Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)
    Advertising & policyDigital policyData governancePrivacy & techGDPRDigital media transformation

    Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)

    When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re…

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  3.    WFA top priorities for AVMSD trilogue discussions (2017)
    Advertising & policy

    WFA top priorities for AVMSD trilogue discussions (2017)

    Priorities for WFA regarding the AVMSD revision.

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  4.    Advertising standards toolkit for the promotion of effective self-regulation
    Advertising & policyValue of advertising

    Advertising standards toolkit for the promotion of effective self-regulation

    Multiple countries worldwide, including China, Vietnam and Cambodia are reviewing their regulatory frameworks for advertising. There…

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  5.    GDPR Guide for Marketers
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    GDPR Guide for Marketers

    This guide, developed with the support of Hunton & Williams LLP, aims to help address this gap by highlighting five key areas of…

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  6.    Survey on privacy and data management - GDPR (2017)
    Advertising & policyDigital policyMedia & analyticsData governancePrivacy & techGDPR

    Survey on privacy and data management - GDPR (2017)

    WFA member survey on how members are evaluating the impact of GDPR on their business.

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  7.    A marketer's guide to ePrivacy (2017)
    Advertising & policyDigital policyAd techPrivacy & techGDPR

    A marketer's guide to ePrivacy (2017)

    An overview of some of the key elements of the proposed ePrivacy revision.

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  8.    The Value of Advertising (2017)
    Advertising & policyValue of advertising

    The Value of Advertising (2017)

    The Value of Advertising quantifies the economic impact of advertising, both across Europe and in a selection of other developed…

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  9.    Webinar: AVMSD revision
    Advertising & policy

    Webinar: AVMSD revision

    Everything you need to know about the revision of the EU AVMS Directive from the marketers' perspective

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  10.    PAG - Meeting presentation - September 20, 2016

    PAG - Meeting presentation - September 20, 2016

     

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