Related content
-
Advertising & policyData governanceMarketing structureMarketing organisation
Bridging the gap between marketing and policy
This new WFA research, with input from Edelman, highlights the demand on both marketing and policy teams for greater…
-
Marketing procurementMarketing structureMarketing procurement
Media Agency Models & Remuneration 2019
This report covers how 50 companies structure their global media agency relationships and how these relationships are expected to…
-
Marketing procurementMarketing procurement
2019 Marketing Production Trends
Top advertising production trends in the industry that will affect the way content is produced this year across video, photography,…
-
Agency managementMarketing procurementMarketing procurement
7 in 10 clients: changing remuneration models will improve relations with agencies
Use of performance and value-based remuneration continues to rise as advertisers put greater emphasis on outputs
-
Brand reputationMarketing operations
Danish advertisers create guide to brand safety
Three out four advertisers say there is insufficient transparency in media buying.
-
ChannelsTrends & forecastsMedia & analytics
Media cost inflation & deflation forecasts 2019
Aggregated media cost forecasts for 2019 from media agencies and auditors, across a range of media channels (TV, Print, Radio,…
-
Integrated marketingBrand purposeMedia & analyticsMarketing strategyMarketing structureIntegrated marketingMarketing capabilitiesMarketing strategy
The Road to Content Excellence
The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have…
-
Integrated marketingBrand purposeMedia & analyticsMarketing strategyMarketing structureIntegrated marketingMarketing capabilitiesMarketing strategy
Report: The Road to Content Excellence
WFA member report. For additional details, please log in.
-
Marketing procurementMarketing structureMarketing organisationMarketing procurement
Agency Fee Decision Tree, an easier way to choose the right fee model
The agency fee decision tree is designed to take people through a series of questions to help them explore the various fee models…
-
Advertising & policyDigital policyAd techData governancePrivacy & techGDPR
Digital Advertising to children under GDPR
Under the EU General Data Protection Regulation (GDPR), companies engaging with kids online require parental consent for the…
-
Trends & forecastsBrand purposeMarketing procurementMarketing operationsMarketing procurement
Why an Eco-Friendly Production Makes a World of Sense
The aim of Eco-Friendly production is to achieve Zero Waste during the creation of Commercials and Films, without compromising the…
-
Agency managementMarketing procurementMarketing procurement
Remuneración de agencias Latam
El presente estudio tiene como objetivo entregar una mirada actual a la forma en la que los anunciantes remuneran a sus agencias en…