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  1.    Tutorial Key Performance Indicator
    Media & analytics

    Tutorial Key Performance Indicator

    Commissioned by UPA – the Italian Advertisers association, this document aims to support advertisers in quantifying …

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  2.    GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges

    WFA member survey on brand owners' views on GDPR risks, readiness and challenges. The survey builds on the WFA GDPR Guide for…

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  3.    Global viewability benchmarks 2017
    Ad fraudAudience measurementAdvertising & policyTrends & forecastsCross-media measurementMedia & analyticsMarketing effectiveness

    Global viewability benchmarks 2017

    WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…

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  4.    Mergers & Acquisitions 2017
    Trends & forecastsAgency managementMarketing structure

    Mergers & Acquisitions 2017

    This study  provides analysis and insights on the mergers & acquisitions made by the six largest intl. marketing services…

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  5.    WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance
    Advertising & policyBrand purposeBrand reputationInclusive marketing

    WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance

    This presentation explains why it is crucial for the advertisers not to perpetuate the stereotypical portrayal of women (but also…

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  6.    Coalition for Better Ads: Feb 2018 State of play
    Ad fraudAdvertising & policyAd techPrivacy & tech

    Coalition for Better Ads: Feb 2018 State of play

    The latest developments (Feb 2018) regarding the Coalition for Better Ads and the Better Ads Standards. 

    To view this…

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  7. Programmatic & ad techAd tech

    Major multinationals hike programmatic budgets while seeking greater control

    WFA study finds increase of 11 percentage points expected 2017/18

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  8.    Project Reconnect masterdeck 2019
    Trends & forecastsBrand purposeBrand reputationGlobal Marketer Week

    Project Reconnect masterdeck 2019
    Open to WFA members only

    Project Reconnect is WFA’s effort to develop a better understanding of what people want and expect from brands and help…

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  9.    EU Pledge Factsheet 2017
    Advertising & policy

    EU Pledge Factsheet 2017

    The EU Pledge is a commitment by leading food & beverage companies to the European Commission’s Platform for Action on…

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  10.    EU Pledge Annual Reports
    Advertising & policy

    EU Pledge Annual Reports

    In line with the Terms of Reference of the EU Platform for Action on Diet, Physical Activity and Health, EU Pledge signatories are…

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  11.    Survey on Global Ad Viewability & Ad Fraud levels
    Ad fraudAudience measurementProgrammatic & ad techTrends & forecastsAd techCross-media measurementMedia & analyticsPrivacy & techMarketing effectivenessMarketing technologyDigital media transformationMarketing technology

    Survey on Global Ad Viewability & Ad Fraud levels

    WFA member benchmark. For additional details, please log in.

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  12.    C-suite overview of M2K developments globally (2017)
    Advertising & policy

    C-suite overview of M2K developments globally (2017)

    Food marketing is under increasing pressure around the globe. This 2017 C-suite overview gives a birds-eye view of the latest…

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