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1. 
   NewsReport
   Cannes LionsInclusive marketing

   GLAAD: Advertising Visibility Index

   GLAAD launched at Cannes Lions 2023 a new report and scorecard looking at inclusivity and diverse visibility in marketing and…

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2. 
   VideoReport

   Spotlight: The Sourcing Board presents ‘Our Journey Forward’

   3 years since the formation of the Sourcing Board, we come to reflect on how far the function of marketing procurement has come but,…

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3. 
   Report

   Broadcast TV drives global media price inflation

   WFA Outlook 2023 reveals the highs and lows of media prices across key markets around the world.…

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4. 
   Report

   WFA Annual Report 2022

   An overview of WFA’s key projects and initiatives from 2022

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5. 
   Report
   Brand purposeBrand reputationCross-media measurement

   WFA issues Global Media Charter 3.0

   The Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies 5 priority areas covering…

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6. 
   Report
   Advertising & policyDigital policyPrivacy & tech

   Global overview of privacy enforcement cases impacting advertisers

   An overview of the most relevant privacy enforcement cases brought against online advertising across key markets globally

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7. 
   Report
   Advertising & policyDigital policy

   WFA Guide: DSA and DMA implementation

   WFA has developed a guide to shed light on some of the remaining questions on the EU’s Digital Services Act (DSA) and Digital…

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8. 
   Report
   Marketing procurementMarketing procurement

   Global Agency Remuneration Trends: 2022 update

   Open to WFA members only

   Major advertisers believe that their agency partners are still offering great value in 2022, according to a major new research study…

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9. 
   Report
   Marketing procurementMarketing procurement

   Client-agency performance evaluations: 2022 update

   Decideware and the WFA returned again late 2022 to dig deeper into the relationship dynamics and efficiencies between marketers and…

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10. 
    Press releasesBenchmarkReport

    Marketing budgets under heavy scrutiny, WFA and Ebiquity research

    Marketing and advertising budgets are coming under increasing pressure and heavy scrutiny from finance directors in the volatile and…

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11. 
    Press releasesReport
    Creativity

    Marketers failing to overcome key barriers to creativity, WFA research

    Many client-side marketers failing to prioritise creativity, despite recognising its power to deliver more effective…

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12. 
    Report
    Advertising & policyCreativity

    Clients and Creativity

    With creative communications effectiveness on the decline, what can brand owners do to reverse the decline and drive sustainable…

    Read more about "Clients and Creativity"