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Media budgets are on the rise, finds WFA and Ebiquity annual research
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Agencies & partnersTrends & forecastsPitch Smart - A Study by MediaSense
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Media cost inflation to retreat in 2024, finds WFA Outlook 2024 report
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Trends & forecastsThe Marketer's Forecast 2024
Read more about "The Marketer's Forecast 2024"MediaLink's global annual survey of 400+ marketing leaders
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Agency evaluationAgency remunerationAgency rostersAgency managementThe Future of Media Agency Models: Change is Coming
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Marketing effectivenessImproving creative effectiveness through in-flight optimisation
Read more about "Improving creative effectiveness through in-flight optimisation"A new whitepaper by WFA and Automated Creative urges advertisers to focus on in-flight optimisation in…
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Marketing effectivenessForum ConnectCreating a Global Culture of Marketing Effectiveness
Read more about "Creating a Global Culture of Marketing Effectiveness"Marketing effectiveness is THE key priority for most, if not all, of WFA’s various peer groups. That is why late last year we…
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Advertising & policyAI
GARM launches Generative AI and Metaverse brand safety playbook
Read more about "GARM launches Generative AI and Metaverse brand safety playbook"Please note that GARM was discontinued on August 8. See more here.
GARM has launched a new guide to incorporate brand…
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Advertising & policySustainability
GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers
Read more about "GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers"Please note that GARM was discontinued on August 8. See more here.
Together with Ad Net Zero, GARM launches at the…
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Cannes LionsInclusive marketingGLAAD: Advertising Visibility Index
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Spotlight: The Sourcing Board presents ‘Our Journey Forward’
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