Related content
-
Integrated marketingMarketing procurementIntegrated marketingMarketing procurement
Benchmark on Integrated Production
WFA member benchmark. For additional details, please log in.
-
Global Marketer WeekMarketing procurementMarketing procurement
Best practice: global media transparency & contracts (2017)
Challenges with contracts, transparency and remuneration are considerable and commonplace among members. The Transparency…
-
Agency managementMarketing procurementMarketing organisationMarketing procurement
Marketing Procurement Maturity Assessment 2017
WFA member survey. For additional details, please log in.
-
Agency managementMarketing procurementMarketing strategyMarketing procurementMarketing strategy
Survey results on Agency evaluation
WFA member survey. For additional details, please log in.
-
Marketing procurementMarketing procurement
Benchmark on trade mark clearance for design and logo agencies
WFA benchmark on trade mark protection, liability and the role of the agency in rights ownership and management.
-
Marketing procurementMarketing capabilitiesMarketing procurement
Benchmark on the use of crowd-sourcing
WFA benchmark on how to use crowd-sourcing, covering the opportunities and challenges in using this technique, and its application…
-
Survey on Global Ad Server Management
The aim of this research is to build a picture into how multinational companies are structuring their relationships with ad serving…
-
Ad techAgency managementMarketing structureMarketing organisation
Survey on Working with adtech and martech startups
The objective of this study is to shed some light on the challenges and potential opportunities regarding big brands and ad/mar-tech…
-
Agency managementMedia & analyticsMarketing procurementMarketing procurement
Benchmark on recommended Customer Data Strategy Consultants
WFA benchmark conducted for a member looking for recommended Customer Data Strategy Consultants.
-
Agency managementMarketing procurementMarketing procurement
Benchmark on recommended Creative agencies in Middle East
WFA benchmark conducted for a member looking for recommended creative agencies in Saudi Arabia. More specifically agencies that…
-
Marketing procurementMarketing procurement
Survey on measuring market share
Survey on how members track and measure market share, looking at available data sources, satisfaction with supplier services, and…
-
Agency managementMarketing procurementRetail media & ecommerceMarketing procurement
Benchmark on recommended eCommerce partners in Europe
WFA benchmark conducted for a member looking for recommendations on eCommerce partners in Europe.