Posts about Sourcing Forum

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  1.    Benchmark on Integrated Production
    Integrated marketingMarketing procurementIntegrated marketingMarketing procurement

    Benchmark on Integrated Production

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Integrated Production"
  2.    Best practice: global media transparency & contracts (2017)
    Global Marketer WeekMarketing procurementMarketing procurement

    Best practice: global media transparency & contracts (2017)

     Challenges with contracts, transparency and remuneration are considerable and commonplace among members. The Transparency…

    Read more about "Best practice: global media transparency & contracts (2017)"
  3.    Marketing Procurement Maturity Assessment 2017
    Agency managementMarketing procurementMarketing organisationMarketing procurement

    Marketing Procurement Maturity Assessment 2017

     WFA member survey. For additional details, please log in.

    Read more about "Marketing Procurement Maturity Assessment 2017"
  4.    Survey results on Agency evaluation
    Agency managementMarketing procurementMarketing strategyMarketing procurementMarketing strategy

    Survey results on Agency evaluation

    WFA member survey. For additional details, please log in.

    Read more about "Survey results on Agency evaluation"
  5.    Benchmark on trade mark clearance for design and logo agencies
    Marketing procurementMarketing procurement

    Benchmark on trade mark clearance for design and logo agencies

     WFA benchmark on trade mark protection, liability and the role of the agency in rights ownership and management.

    Read more about "Benchmark on trade mark clearance for design and logo agencies"
  6.    Benchmark on the use of crowd-sourcing
    Marketing procurementMarketing capabilitiesMarketing procurement

    Benchmark on the use of crowd-sourcing

    WFA benchmark on how to use crowd-sourcing, covering the opportunities and challenges in using this technique, and its application…

    Read more about "Benchmark on the use of crowd-sourcing"
  7.    Survey on Global Ad Server Management

    Survey on Global Ad Server Management

    The aim of this research is to build a picture into how multinational companies are structuring their relationships with ad serving…

    Read more about "Survey on Global Ad Server Management"
  8.    Survey on Working with adtech and martech startups
    Ad techAgency managementMarketing structureMarketing organisation

    Survey on Working with adtech and martech startups

    The objective of this study is to shed some light on the challenges and potential opportunities regarding big brands and ad/mar-tech…

    Read more about "Survey on Working with adtech and martech startups"
  9.    Benchmark on recommended Customer Data Strategy Consultants
    Agency managementMedia & analyticsMarketing procurementMarketing procurement

    Benchmark on recommended Customer Data Strategy Consultants

     WFA benchmark conducted for a member looking for recommended Customer Data Strategy Consultants.

    Read more about "Benchmark on recommended Customer Data Strategy Consultants"
  10.    Benchmark on recommended Creative agencies in Middle East
    Agency managementMarketing procurementMarketing procurement

    Benchmark on recommended Creative agencies in Middle East

    WFA benchmark conducted for a member looking for recommended creative agencies in Saudi Arabia. More specifically agencies that…

    Read more about "Benchmark on recommended Creative agencies in Middle East"
  11.    Survey on measuring market share
    Marketing procurementMarketing procurement

    Survey on measuring market share

    Survey on how members track and measure market share, looking at available data sources, satisfaction with supplier services, and…

    Read more about "Survey on measuring market share"
  12.    Benchmark on recommended eCommerce partners in Europe
    Agency managementMarketing procurementRetail media & ecommerceMarketing procurement

    Benchmark on recommended eCommerce partners in Europe

     WFA benchmark conducted for a member looking for recommendations on eCommerce partners in Europe.

    Read more about "Benchmark on recommended eCommerce partners in Europe"