Related content
-
Agencies & partnersAgency evaluationAgency managementMarketing procurementMarketing procurementSurvey on Managing PR suppliers
Read more about "Survey on Managing PR suppliers"Survey on how members source and manage the public relations category.
-
Agencies & partnersAgency remunerationAgency managementMarketing procurementMarketing structureMarketing organisationMarketing procurementSurvey on China agency rosters
Read more about "Survey on China agency rosters"Survey on the way WFA members structure their agency rosters in China vs. elsewhere in the world.
-
Agencies & partnersAgency managementMarketing procurementMarketing procurementBenchmark on Recommended Agencies for Social Media Audit in China
Read more about "Benchmark on Recommended Agencies for Social Media Audit in China"WFA benchmark conducted for a member looking for recommendations of social media audit agencies in China.
-
Agencies & partnersAgency evaluationMarketing procurementMarketing procurementBenchmark on brand tracking in China
Read more about "Benchmark on brand tracking in China"WFA benchmark conducted for a member looking for panel companies (for brand tracking) in China.
-
Ad fraudMarketing procurementMarketing procurementStudy results on Verification partners & viewability
Read more about "Study results on Verification partners & viewability"The purpose of this document is to better understand perceptions and actions in relation to verification providers, notably in the…
-
Agencies & partnersAgency evaluationMarketing procurementMarketing procurementBenchmark on Recommended digital content agencies in Europe
Read more about "Benchmark on Recommended digital content agencies in Europe"WFA benchmark conducted for a member looking for recommendations on digital content agencies in Europe.
-
Agencies & partnersAgency evaluationAgency managementMedia & analyticsMarketing procurementMarketing procurementBenchmark an Introduction to sourcing Consumer Insights
Read more about "Benchmark an Introduction to sourcing Consumer Insights"WFA introductory guidance for procurement organisations looking at sourcing consumer insights, getting value from research…
-
Agencies & partnersAgency evaluationAgency managementMarketing procurementMarketing procurementBenchmark an Introduction to sourcing Ad Production
Read more about "Benchmark an Introduction to sourcing Ad Production"WFA introductory guidance for procurement organisations looking at sourcing ad production, getting value from production partners,…
-
Agencies & partnersAgency evaluationMarketing procurementMarketing procurementSurvey into global media pitching and use of consultants
Read more about "Survey into global media pitching and use of consultants"This survey looks at what is being reviewed in recent pitches, the geographic areas they encompass, the frequency of pitching, plus…
-
Agencies & partnersAgency evaluationAgency rostersMedia & analyticsMarketing procurementMarketing organisationMarketing procurementSurvey results on Managing insight supplier communities
Read more about "Survey results on Managing insight supplier communities"Survey results on the challenges that global clients are facing when it comes to building dynamic (yet cost effective) agency…
-
Agencies & partnersAgency evaluationMarketing procurementMarketing procurementBenchmark on innnovation partner and business disruptor suppliers
Read more about "Benchmark on innnovation partner and business disruptor suppliers"WFA benchmark conducted for a member interested in finding suppliers across each region (or w/w) who are able to help with…
-
Agencies & partnersAgency evaluationMarketing procurementMarketing procurementBenchmark on Customer journey and innovation suppliers
Read more about "Benchmark on Customer journey and innovation suppliers"WFA benchmark conducted for a member interested in finding suppliers across each region (or w/w) who are able to help with customer…