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Posts about Viewability

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  1. Benchmark: Tracking media in-feed on social platforms
    BenchmarkGuides & templates
    ChannelsAgencies & partnersAdvertising & policy

    Benchmark: Tracking media in-feed on social platforms

    WFA member benchmark on what steps advertisers have taken to address in-feed brand safety issues across social platforms

    Read more about "Benchmark: Tracking media in-feed on social platforms"
  2. Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms
    Video
    Ad fraudAudience measurement

    Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms

    MRC updates WFA members on the factors behind Nielsen losing their MRC accreditation in the US, as well as a status on key…

    Read more about "Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms"
  3. Webinar: The evolution of digital standards
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    Ad fraudAudience measurement

    Webinar: The evolution of digital standards

    This webinar with the Media Ratings Council (MRC) covers what you need to know to buy with…

    Read more about "Webinar: The evolution of digital standards"
  4. APAC Programmatic Maturity Report 2018
    BenchmarkReport
    Audience measurementProgrammatic & ad techAd techMarketing technologyDigital media transformationMarketing technology

    APAC Programmatic Maturity Report 2018

    WFA member report. For additional details, please log in.

    Read more about "APAC Programmatic Maturity Report 2018"
  5. Global viewability improves for video but display lags
    Press releases

    Global viewability improves for video but display lags

    First global metrics for viewability based on data from seven verification companies

    Read more about "Global viewability improves for video but display lags"
  6. Global viewability benchmarks 2017
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    Ad fraudAudience measurementAdvertising & policyTrends & forecastsCross-media measurementMedia & analyticsMarketing effectiveness

    Global viewability benchmarks 2017

    WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…

    Read more about "Global viewability benchmarks 2017"
  7. Survey on Global Ad Viewability & Ad Fraud levels
    BenchmarkReport
    Ad fraudAudience measurementProgrammatic & ad techTrends & forecastsAd techCross-media measurementMedia & analyticsPrivacy & techMarketing effectivenessMarketing technologyDigital media transformationMarketing technology

    Survey on Global Ad Viewability & Ad Fraud levels

    WFA member benchmark. For additional details, please log in.

    Read more about "Survey on Global Ad Viewability & Ad Fraud levels"
  8. Global marketers making radical changes to media management
    Press releases
    Ad fraud

    Global marketers making radical changes to media management

    WFA research indicates dramatic change on transparency measures, contracts, viewability standards, internal media knowledge and ad…

    Read more about "Global marketers making radical changes to media management"
  9. Press releases

    New cross-industry initiative to improve viewability measurement standards across Europe

    European Viewability Steering Group publishes first set of European Viewability Measurement Principles

    Read more about "New cross-industry initiative to improve viewability measurement standards across Europe"
  10. Survey results: Paying for 3rd party verification
    Benchmark
    Ad fraudAudience measurementAgencies & partnersAgency evaluationAgency remunerationAdvertising & policyMedia & analyticsPrivacy & tech

    Survey results: Paying for 3rd party verification

     WFA member survey. For additional details, please log in.

    Read more about "Survey results: Paying for 3rd party verification"
  11. Survey on Online Advertising Effectiveness
    Benchmark
    Ad fraudAd techMedia & analytics

    Survey on Online Advertising Effectiveness

       WFA member survey. For additional details, please log in.

    Read more about "Survey on Online Advertising Effectiveness"
  12. Benchmark on recommended influencer agencies
    Benchmark
    Agencies & partnersAgency evaluationIntegrated marketingAgency managementInfluencer marketingMarketing procurementIntegrated marketingMarketing procurement

    Benchmark on recommended influencer agencies

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on recommended influencer agencies"