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I subscribeMarketing Capability team models differ from company to company, so which one is the best? Brenna Brandes, Global Marketing Services…
Overview of the Marketing Capability forum held in New York City on 24th April 2025
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
WFA member benchmark exploring the use of global marketing organisation consultancies
Overview of the In-House forum held remotely on 23rd January 2025
From diagnosis to activation, join this session to discover how Brainlabs identifies the moments and contexts where influencers can…
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
Marketers have a tremendous opportunity to drive innovation and impact in 2025, says WFA President and Chief Marketing and…
Marketers fears about IP and copyright are stopping brands taking advantage of the benefits. This new WFA report highlights…
WFA's strategic partners share their global marketing predictions for…
Discover the Future of Cross-Media Measurement
Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
Unlocking the opportunities of inclusive marketing
For senior marketers that lead or are involved in the capability building of their marketing teams.
Across the WFA membership, advertisers continue to explore how they can reduce the carbon footprint of their media investments—often in complex and evolving environments. As WFA broadens its Sustainability work via the launch of a new member-wide Sustainable Marketing Community, we are hosting the first in a series of Sustainable Marketing webinars, starting with a deep dive on Media Sustainability.
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I subscribeWFA connects the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, they make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.