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  1.    Rethinking capability team structures
    Marketing structureMarketing capabilitiesMarketing organisation

    Rethinking capability team structures
    Open to WFA members only

    Marketing Capability team models differ from company to company, so which one is the best? Brenna Brandes, Global Marketing Services…

    Read more about "Rethinking capability team structures"
  2.    Marketing Capability Forum Meeting Overview, NYC (April 2025)
    Marketing capabilities

    Marketing Capability Forum Meeting Overview, NYC (April 2025)

    Overview of the Marketing Capability forum held in New York City on 24th April 2025

    Read more about "Marketing Capability Forum Meeting Overview, NYC (April 2025)"
  3.    Knowledge Spotlight: Growing a Global Brand in Local Soil
    Marketing technologyValue of advertisingMarketing capabilitiesMarketing operationsMarketing technology

    Knowledge Spotlight: Growing a Global Brand in Local Soil
    Open to WFA members only

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Growing a Global Brand in Local Soil"
  4.    Knowledge Spotlight: AI and the Future of Search
    Marketing technologyValue of advertisingMarketing capabilitiesMarketing operationsMarketing technology

    Knowledge Spotlight: AI and the Future of Search
    Open to WFA members only

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: AI and the Future of Search"
  5.    Knowledge Spotlight: Marketing Mix Modelling 101
    Audience measurementMedia & analyticsMarketing effectivenessMarketing technologyMarketing technology

    Knowledge Spotlight: Marketing Mix Modelling 101
    Open to WFA members only

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Marketing Mix Modelling 101"
  6.    Consultancies for global marketing organisation transformation
    Marketing structure

    Consultancies for global marketing organisation transformation

    WFA member benchmark exploring the use of global marketing organisation consultancies

    Read more about "Consultancies for global marketing organisation transformation"
  7.    In-House Forum Meeting Overview (Jan 2025)
    Agency managementMarketing structure

    In-House Forum Meeting Overview (Jan 2025)

    Overview of the In-House forum held remotely on 23rd January 2025

    Read more about "In-House Forum Meeting Overview (Jan 2025)"
  8.    Spotlight: More effective B2B influencer marketing
    Influencer marketingMarketing capabilitiesMarketing operations

    Spotlight: More effective B2B influencer marketing

    From diagnosis to activation, join this session to discover how Brainlabs identifies the moments and contexts where influencers can…

    Read more about "Spotlight: More effective B2B influencer marketing"
  9.    Knowledge Spotlight: Search Engine Optimisation (SEO) 101
    Media & analyticsMarketing effectivenessMarketing procurementMarketing technologyDigital media transformationMarketing capabilitiesMarketing procurementMarketing technology

    Knowledge Spotlight: Search Engine Optimisation (SEO) 101
    Open to WFA members only

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Search Engine Optimisation (SEO) 101"
  10.    WFA President’s Vision for 2025
    CreativityMarketing technologyAIMarketing technology

    WFA President’s Vision for 2025

    Marketers have a tremendous opportunity to drive innovation and impact in 2025, says WFA President and Chief Marketing and…

    Read more about "WFA President’s Vision for 2025"
  11.    Major multinationals identify six key IP risks of GenAI in marketing
    Marketing technologyAIMarketing technology

    Major multinationals identify six key IP risks of GenAI in marketing
    Open to WFA members only

    Marketers fears about IP and copyright are stopping brands taking advantage of the benefits. This new WFA report highlights…

    Read more about "Major multinationals identify six key IP risks of GenAI in marketing"
  12.    Nine WFA partner predictions for 2025
    CreativityMarketing technologyAIMarketing technology

    Nine WFA partner predictions for 2025

    WFA's strategic partners share their global marketing predictions for…

    Read more about "Nine WFA partner predictions for 2025"

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  1. Discover the Future of Cross-Media Measurement

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  2. Sourcing Forum

    25 Jun 2025

    Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.

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  3. Unlocking the opportunities of inclusive marketing

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  4. For senior marketers that lead or are involved in the capability building of their marketing teams.

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  5. Across the WFA membership, advertisers continue to explore how they can reduce the carbon footprint of their media investments—often in complex and evolving environments.  As WFA broadens its Sustainability work via the launch of a new member-wide Sustainable Marketing Community, we are hosting the first in a series of Sustainable Marketing webinars, starting with a deep dive on Media Sustainability.

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