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Agency managementMedia transformation
Internationalising Media Agency Contracts
WFA, in partnership with Robert Wegenek (The Quarterback), has launched a new guide to global media agency contracts, designed to…
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Regional WFA-IARD Webinar for APAC
Setting standards that effectively protect minors in digital environments.
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Advertising & policyAgency managementMarketing effectivenessMarketing procurementMarketing technologyMarketing capabilitiesMarketing procurementMarketing technology
Knowledge Spotlight: Trends in the APAC New Business Landscape
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Regional WFA-IARD Webinar for Africa
Setting standards that effectively protect minors in digital environments.
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Agency managementAI
Webinar: Descubriendo el uso de la IA generativa por parte de las agencias
De la mano de Guillermo Girola de R3, descubre cómo las agencias y medios utilizan la IA generativa y qué medidas…
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Media transformation
Webinar WFA-IARD sobre Publicidad de Alcohol
Estableciendo estándares que protejan efectivamente a los menores en entornos digitales.
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Media transformation
Spotlight: The Future of Media Agency Remuneration
Join Ryan Kangisser (CSO) and Jack Shearring (Head of Transformation) from MediaSense as we hear more on how the changes in the…
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Agency managementMarketing technologyMarketing structureAIMarketing technology
Three-quarters of brands want to change their agency remuneration model
According to new research from WFA and global media advisors MediaSense, three out of four multinational brands are seeking to…
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Agency managementInfluencer marketing
WFA launches new call for agency cost data
The WFA is relaunching its Agency Cost Index (ACI) tool to support members as they seek to gain a better understanding of what the…
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Knowledge Spotlight: Agency Briefing
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Content marketingMarketing operations
Knowledge Spotlight: Content production 101
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Marketing procurementMarketing operationsMarketing procurement
Knowledge Spotlight: Agency Performance Measurement
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…