Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    CMOs share biggest lessons of 2025
    Cannes Lions

    CMOs share biggest lessons of 2025

    Coping with uncertainty, boosting creativity and focusing on your people are key agenda items for many CMOs.

    Read more about "CMOs share biggest lessons of 2025"
  2.    Generative and Agentic AI are coming for media
    Advertising & policyAI

    Generative and Agentic AI are coming for media
    Open to WFA members only

    New research reveals that generative and agentic AI is set to have a major impact on media practices.

    Read more about "Generative and Agentic AI are coming for media"
  3.    The Candid CMO: Cheryl Goh, Group VP of Marketing and Sustainability and Founding CMO at Grab
    Candid CMO

    The Candid CMO: Cheryl Goh, Group VP of Marketing and Sustainability and Founding CMO at Grab

    When you’ve been with the company since Day 1, change is inevitable. Cheryl Goh, Group VP of Marketing at Grab, explains how…

    Read more about "The Candid CMO: Cheryl Goh, Group VP of Marketing and Sustainability and Founding CMO at Grab"
  4.    8 CMOs: “My big insight from Cannes”
    Cannes Lions

    8 CMOs: “My big insight from Cannes”

    Each marketer will have taken something different from their Cannes experience this year. We asked eight CMOs for their key…

    Read more about "8 CMOs: “My big insight from Cannes”"
  5.    8 CMOs on how AI is changing brand marketing
    Cannes Lions

    8 CMOs on how AI is changing brand marketing

    WFA members reveal how AI is already impacting on their processes and people and how they plan to develop their…

    Read more about "8 CMOs on how AI is changing brand marketing"
  6.    Insight Forum meeting overview: Leaders of tomorrow (Jul 2025)
    Marketing strategyMarketing strategy

    Insight Forum meeting overview: Leaders of tomorrow (Jul 2025)

    Overview of the WFA Insight Forum meeting, held remotely as part of the mini-series “Insights Career…

    Read more about "Insight Forum meeting overview: Leaders of tomorrow (Jul 2025)"
  7.    WFA and VoxComm launch new pitch principles
    Agencies & partnersAgency management

    WFA and VoxComm launch new pitch principles
    Open to WFA members only

    New initiative aims to update pitch practices and foster stronger partnerships between brands and agencies.

    Read more about "WFA and VoxComm launch new pitch principles"
  8.    Celebrating creativity with #NotInCannes
    Cannes Lions

    Celebrating creativity with #NotInCannes

    While many in our industry were in Cannes last month celebrating creativity, members of WFA’s Asia Advisory…

    Read more about "Celebrating creativity with #NotInCannes"
  9.    Uncertainty on the Croisette
    Cannes Lions

    Uncertainty on the Croisette

    Talk of AI dominated Cannes, but I believe creativity will continue to make the difference in a world focused on data and tech. Some…

    Read more about "Uncertainty on the Croisette"
  10.    Key trends from Cannes jurors and commentators
    Cannes Lions

    Key trends from Cannes jurors and commentators

    Cannes Lions jury presidents and commentators share their views on this year's edition of the festival.

    Read more about "Key trends from Cannes jurors and commentators"
  11.    Sourcing Forum Meeting Overview (June 2025)
    Agency management

    Sourcing Forum Meeting Overview (June 2025)

    This member-only forum explored how the tone set during the pitch process can determine the future relationship with…

    Read more about "Sourcing Forum Meeting Overview (June 2025)"
  12.    DG JUST Exchange of Views on the EU Digital Fairness Act
    Advertising & policyDigital policy

    DG JUST Exchange of Views on the EU Digital Fairness Act

    On 12 June, WFA held an engaging exchange of views with Martins Prieditis, Deputy Head of Unit at DG JUST on the upcoming proposal…

    Read more about "DG JUST Exchange of Views on the EU Digital Fairness Act"
  13.    Celebrating creativity #NotInCannes 2025, Meeting Overview (June 2025)
    Creativity

    Celebrating creativity #NotInCannes 2025, Meeting Overview (June 2025)
    Open to WFA members only

    Overview of the event held at Google in Singapore on the 19th of June.

    Read more about "Celebrating creativity #NotInCannes 2025, Meeting Overview (June 2025)"
  14.    CMO Forum Meeting Overview, Cannes (June 2025)
    CMO

    CMO Forum Meeting Overview, Cannes (June 2025)

    Overview of the WFA CMO Forum held in Cannes in June 2025

    Read more about "CMO Forum Meeting Overview, Cannes (June 2025)"
  15.    Spotlight: Managing CO2 emissions in media
    SustainabilityMedia transformation

    Spotlight: Managing CO2 emissions in media
    Open to WFA members only

    Across the WFA membership, advertisers continue to explore how they can reduce the carbon footprint of their media…

    Read more about "Spotlight: Managing CO2 emissions in media"
  16.    Insight Forum Meeting Overview (June 2025)

    Insight Forum Meeting Overview (June 2025)

    Overview of the WFA Insight Forum meeting, held remotely as part of the mini-series “Insights Career…

    Read more about "Insight Forum Meeting Overview (June 2025)"
  17.    WFA Webinar: A Global Roadmap for HFSS Ad Standards

    WFA Webinar: A Global Roadmap for HFSS Ad Standards
    Open to WFA members only

    How can advertisers help shape a healthier global food environment?

    Read more about "WFA Webinar: A Global Roadmap for HFSS Ad Standards"
  18.    Spotlight: A Mid-Year Agency Roundup - Beyond the Surface
    Agencies & partnersAgency remuneration

    Spotlight: A Mid-Year Agency Roundup - Beyond the Surface

    In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the…

    Read more about "Spotlight: A Mid-Year Agency Roundup - Beyond the Surface"
  19.    Halo CMM Community Townhall Meeting
    Audience measurementCross-media measurementHalo

    Halo CMM Community Townhall Meeting

    Discover the Future of Cross-Media Measurement - June 2025 meeting

    Read more about "Halo CMM Community Townhall Meeting"
  20.    Spotlight: Outlook2025: Outlook2025 and Mexico TV deep dive
    Audience measurementChannelsProgrammatic & ad tech

    Spotlight: Outlook2025: Outlook2025 and Mexico TV deep dive
    Open to WFA members only

    Discover the WFA Media team unpack the results of the latest Outlook poll of media price inflation forecasts for LATAM in…

    Read more about "Spotlight: Outlook2025: Outlook2025 and Mexico TV deep dive"
  21.    European Accessibility Act: What it means for marketers
    Advertising & policyInclusive marketing

    European Accessibility Act: What it means for marketers
    Open to WFA members only

    A one-pager on the European Accessibility Act (EAA) which aims to improve the accessibility of key products and services for people…

    Read more about "European Accessibility Act: What it means for marketers"