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Agencies & Partners
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Influencer marketingAIMajor brands wary of using AI influencers
Read more about "Major brands wary of using AI influencers"New research by WFA has found that major multinationals are currently wary about using AI influencers in place of the real…
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Agency managementIn-House Forum Meeting Overview (March 2025)
Read more about "In-House Forum Meeting Overview (March 2025)"Overview of the In-House forum held remotely on 27th March 2025
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Agency evaluationAgency remunerationAgency rostersAgency managementMedia transformationInternationalising Media Agency Contracts
Read more about "Internationalising Media Agency Contracts"WFA, in partnership with Robert Wegenek (The Quarterback), has launched a new guide to global media agency contracts, designed to…
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Agencies & partnersAgency managementBenchmark: Innovation in production
Read more about "Benchmark: Innovation in production"WFA member survey on the topic of suggested content production companies in Asia Pacific (or with global reach)
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Agencies & partnersAgency managementCreativitySpotlight: Evaluating Better Ideas
Read more about "Spotlight: Evaluating Better Ideas"Discover an in-depth exploration of the findings from The BetterIdeas Project, a groundbreaking global study that WFA partnered on…
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Influencer marketingMore than half of multinational brands plan to boost influencer market spend
Read more about "More than half of multinational brands plan to boost influencer market spend"New WFA research indicates 60% of marketers say influencer marketing is becoming more…
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Agencies & partnersAgency managementEvaluating Better Ideas
Read more about "Evaluating Better Ideas"The BetterIdeas Project, a pioneering global study in collaboration with WFA, addressing one of the most complex challenges facing…
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Agencies & partnersAgency remunerationAgency managementKnowledge Spotlight: Media Management in China for 2025 and beyond
Read more about "Knowledge Spotlight: Media Management in China for 2025 and beyond"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Agency managementMarketing structureIn-House Forum Meeting Overview (Jan 2025)
Read more about "In-House Forum Meeting Overview (Jan 2025)"Overview of the In-House forum held remotely on 23rd January 2025
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Influencer marketingMarketing capabilitiesMarketing operations
Spotlight: More effective B2B influencer marketing
Read more about "Spotlight: More effective B2B influencer marketing"From diagnosis to activation, join this session to discover how Brainlabs identifies the moments and contexts where influencers can…
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Agency evaluation
Regional WFA-IARD Webinar for APAC
Read more about "Regional WFA-IARD Webinar for APAC"Setting standards that effectively protect minors in digital environments.
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Agencies & partnersAgency remunerationSpotlight: A 2024 Agency Roundup - Beyond the Surface
Read more about "Spotlight: A 2024 Agency Roundup - Beyond the Surface"Navigate the dynamic brand/agency landscape by staying informed on recent developments, industry trends, and strategies to overcome…
Our upcoming events
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Discover the Future of Cross-Media Measurement
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Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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Unlocking the opportunities of inclusive marketing
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For senior marketers that lead or are involved in the capability building of their marketing teams.
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Across the WFA membership, advertisers continue to explore how they can reduce the carbon footprint of their media investments—often in complex and evolving environments. As WFA broadens its Sustainability work via the launch of a new member-wide Sustainable Marketing Community, we are hosting the first in a series of Sustainable Marketing webinars, starting with a deep dive on Media Sustainability.
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