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Industry issues
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Digital policyMarketing lawPAG Meeting Overview (September 2024)
Read more about "PAG Meeting Overview (September 2024)"Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 24 September 2024
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Digital policyMarketing lawAI (Artificial Intelligence)AIWFA Regulatory Tracker: Gen AI Transparency Obligations
Read more about "WFA Regulatory Tracker: Gen AI Transparency Obligations"An overview of AI transparency obligations key markets globally
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Audience measurementBrand safetyMedia governanceBrand safetyHalo CMM Community Townhall Meeting
Read more about "Halo CMM Community Townhall Meeting"Discover the Future of Cross-Media Measurement
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Digital policyAI (Artificial Intelligence)Marketing technologyAIMarketing technologyMarketing technologyThis month in AI: contract best practice for GenAI, consumers still divided on ad use, ad-funded chatbots and more privacy concerns
Read more about "This month in AI: contract best practice for GenAI, consumers still divided on ad use, ad-funded chatbots and more privacy concerns"In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…
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Digital policyAI (Artificial Intelligence)AI
Consumer perspectives on AI in advertising & marketing
Read more about "Consumer perspectives on AI in advertising & marketing"Keep track of consumers expectations and perspectives on the use of generative AI in advertising and…
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Audience measurementBrand safetyMedia governanceBrand safety
Halo CMM Community Townhall Meeting
Read more about "Halo CMM Community Townhall Meeting"Discover the Future of Cross-Media Measurement
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Digital policyMarketing technologyAIMarketing technologyMarketing technologyAI Community, September 17th, 2024
Read more about "AI Community, September 17th, 2024"WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the…
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Digital policyGoogle’s third-party cookie U-turn
Read more about "Google’s third-party cookie U-turn"After four years of testing, industry dialogue, regulatory involvement and timeline delays, Google has abandoned its current plans…
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Digital policyMarketing technologyAIMarketing technologyMarketing technology
This month in AI: 3D ads, watermarking verification, NYT ad targeting and anti-AI sentiment
Read more about "This month in AI: 3D ads, watermarking verification, NYT ad targeting and anti-AI sentiment"In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…
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Digital policyMarketing to childrenMarketing lawPolicy tracker: youth and child safety online
Read more about "Policy tracker: youth and child safety online"An overview of regulatory and non-regulatory initiatives on minors’ safety online.
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InfluencersCreativityInfluencersAIKey trends from Cannes jurors and commentators
Read more about "Key trends from Cannes jurors and commentators"Cannes Lions jurors and commentators share their views on this year's edition of the festival.
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Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold
Read more about "Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold"I’ve fumbled two big opportunities to get rich quick. The first was when I wrote a feature for the Guardian about Bitcoin when…
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Meeting for global/regional media directors or similar
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Join Creative Equals x Effies UK to explore how inclusion drives creativity and brand effectiveness.
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Maximising value by harnessing contractor skills
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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For senior marketers that lead or are involved in the capability building of their marketing teams.
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