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Industry issues
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Advertising & policyDigital policyPAG Meeting Overview (May 2025)
Read more about "PAG Meeting Overview (May 2025)"Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 20 May 2025.
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Advertising & policyA Global Roadmap for HFSS Ad Standards
Read more about "A Global Roadmap for HFSS Ad Standards"Practical guidance on how to evolve advertising self-regulation and preserve the private sector’s license to…
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Marketing technologyValue of advertisingMarketing capabilitiesMarketing operationsMarketing technologyKnowledge Spotlight: Growing a Global Brand in Local Soil
Read more about "Knowledge Spotlight: Growing a Global Brand in Local Soil"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Audience measurementCross-media measurementHaloHalo CMM Community Townhall Meeting
Read more about "Halo CMM Community Townhall Meeting"Discover the Future of Cross-Media Measurement
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Advertising & policyRAC Programme Meeting Overview (February 2025)
Read more about "RAC Programme Meeting Overview (February 2025)"An overview of the Responsible Advertising and Children (RAC) programme meeting held online on 26 February…
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Influencer marketingMore than half of multinational brands plan to boost influencer market spend
Read more about "More than half of multinational brands plan to boost influencer market spend"New WFA research indicates 60% of marketers say influencer marketing is becoming more…
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Marketing technologyValue of advertisingMarketing capabilitiesMarketing operationsMarketing technology
Knowledge Spotlight: AI and the Future of Search
Read more about "Knowledge Spotlight: AI and the Future of Search"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Advertising & policyDigital policy
PAG Meeting Overview (February 2025)
Read more about "PAG Meeting Overview (February 2025)"Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 4 February 2025
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Digital policyMarketing technologyMarketing technologyPrivacy and Tech Forum
Read more about "Privacy and Tech Forum"For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
Our upcoming events
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Discover the Future of Cross-Media Measurement
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Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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Unlocking the opportunities of inclusive marketing
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For senior marketers that lead or are involved in the capability building of their marketing teams.
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Across the WFA membership, advertisers continue to explore how they can reduce the carbon footprint of their media investments—often in complex and evolving environments. As WFA broadens its Sustainability work via the launch of a new member-wide Sustainable Marketing Community, we are hosting the first in a series of Sustainable Marketing webinars, starting with a deep dive on Media Sustainability.
About WFA
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WFA connects the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, they make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
Become a WFA member and get involved
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.