Industry issues

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Industry issues

  1.    Halo CMM Community Townhall Meeting
    Audience measurementBrand safetyMedia governanceBrand safety

    Halo CMM Community Townhall Meeting

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
  2.    Cross-media measurement is an advertisers’ North Star
    Media measurement

    Cross-media measurement is an advertisers’ North Star
    Open to WFA members only

    Campaigns now typically feature nine different touchpoints, making the challenge of measuring impact more acute, but more vital than…

    Read more about "Cross-media measurement is an advertisers’ North Star"
  3.    Responsible Food Marketing Policy: WFA key messages
    Food marketingSelf-regulationMarketing to children

    Responsible Food Marketing Policy: WFA key messages
    Open to WFA members only

    WFA’s key messages advocating for proportionate, evidence-based and robust policies on food marketing and…

    Read more about "Responsible Food Marketing Policy: WFA key messages"
  4.    WFA position paper on EU Digital Fairness Fitness Check
    Digital policy

    WFA position paper on EU Digital Fairness Fitness Check

    Potential policy positions that will guide WFA's advocacy on the Digital Fairness Act’s future legislative process as well as…

    Read more about "WFA position paper on EU Digital Fairness Fitness Check"
  5.    How will the cultural events of 2024 define your 2025?
    Diversity & Inclusion

    How will the cultural events of 2024 define your 2025?

    2024 has been a whirlwind year of changes and challenges. WFA strategic partners, Creative Equals, share four key cultural…

    Read more about "How will the cultural events of 2024 define your 2025?"
  6.    RAC Programme Meeting Overview (November 2024)
    Marketing to children

    RAC Programme Meeting Overview (November 2024)

    Meeting overview and presentations from WFA’s Responsible Advertising and Children (RAC) meeting on 27 November 2024.

    Read more about "RAC Programme Meeting Overview (November 2024)"
  7.    Halo CMM Community Townhall Meeting
    Audience measurementBrand safetyMedia governanceBrand safety

    Halo CMM Community Townhall Meeting

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
  8.    PAG Meeting Overview (November 2024)
    Digital policyMarketing law

    PAG Meeting Overview (November 2024)

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 26 November 2024

    Read more about "PAG Meeting Overview (November 2024)"
  9.    AI Community meeting overview (November 2024)
    Digital policyMarketing technologyAIMarketing technologyMarketing technology

    AI Community meeting overview (November 2024)

    WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the…

    Read more about "AI Community meeting overview (November 2024)"
  10.    Major multinationals look to supplier diversity as they seek to appeal to a broader consumer base
    Marketing procurement

    Major multinationals look to supplier diversity as they seek to appeal to a broader consumer base
    Open to WFA members only

    Close to 1 in 4 multinationals have been working on this area for more than a decade, yet challenges around tracking and…

    Read more about "Major multinationals look to supplier diversity as they seek to appeal to a broader consumer base"
  11.    AI Essentials: avatars spark DEI debates, brand fakery and EU investigates prohibited uses
    Digital policyAI (Artificial Intelligence)Marketing technologyAIMarketing technologyMarketing technology

    AI Essentials: avatars spark DEI debates, brand fakery and EU investigates prohibited uses

    AI is transforming the way marketers work. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, looks at the latest…

    Read more about "AI Essentials: avatars spark DEI debates, brand fakery and EU investigates prohibited uses"
  12.    Children and teens online safety overview
    Digital policyMarketing to children

    Children and teens online safety overview

    An overview of mechanisms and safeguards put in place by platforms to protect children and teens online. Based on publicly available…

    Read more about "Children and teens online safety overview"

Our upcoming events

See all events
  1. For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

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  2. From diagnosis to activation, join this session to discover how Brainlabs identifies the moments and contexts where influencers can drive transformative outcomes.

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  3. Media Forum

    Singapore Singapore

    20 Feb 2025

    Meeting for global/regional media directors or similar

    More information Register for this meeting

  4. Sourcing Forum

    26 Feb 2025

    Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.

    More information Register for this meeting

  5. Open to anyone with a stake in marketing and children.

    More information Register for this meeting

  6. And early review of work collected to date for pillars within WFA Retail Media Charter.

    More information Register for this meeting

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