Posts about Digital policy

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1. 
   Expert opinion
   Digital policy

   10 things you should know about GDPR

   Not fully aware of the implications of GDPR? You’re not alone.

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2. 
   Event reports
   Advertising & policyDigital policy

   ePrivacy task force meeting materials 26 Oct 2017

   Meeting materials for WFA members.

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3. Digital policy

   WFA GDPR Guide for Marketers

   Five things every brand owner should know about the General Data Protection Regulation

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4. Press releases
   Digital policy

   70% of global marketers are not fully aware of the implications of GDPR

   A new survey of global marketers highlights the need for brand organisations to work faster and harder to get to grips with the…

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5. 
   Report
   Programmatic & ad techAdvertising & policyDigital policyPrivacy & techGDPR

   The contribution of data to digital advertising (Europe, 2017)

   This study uses interviews with advertisers, publishers and technology companies to help identify the role of data in digital…

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6. 
   BenchmarkReport
   Advertising & policyDigital policyMedia & analyticsData governancePrivacy & techGDPR

   Survey on privacy and data management - GDPR (2017)

   WFA member survey on how members are evaluating the impact of GDPR on their business.

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7. 
   Guides & templates
   Advertising & policyDigital policyData governancePrivacy & techGDPR

   GDPR Guide for Marketers

   This guide, developed with the support of Hunton & Williams LLP, aims to help address this gap by highlighting five key areas of…

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8. 
   Video
   Advertising & policyDigital policy

   Webinar: Better Ads Standards, the industry response to adblocking

   In this webinar, the Coalition for Better Ads will present the Better Ads Standards and the Coalition’s journey.

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9. 
   Report
   Advertising & policyDigital policyAd techPrivacy & techGDPR

   A marketer's guide to ePrivacy (2017)

   An overview of some of the key elements of the proposed ePrivacy revision.

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10. 
    Report
    Digital policyAd techMedia & analyticsData governancePrivacy & techGlobal Marketer WeekMarketing technologyDigital media transformationMarketing technology

    Recommendations to master data & tech (2017)

    The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model…

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11. Press releases
    Digital policyGlobal Marketer Week

    WFA statement on Coalition for Better Ads standards by CEO Stephan Loerke

    Stephan Loerke, WFA CEO, in relation to the release of initial Better Ads Standards for desktop and mobile web in North America and…

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12. 
    News
    Digital policyGlobal Marketer Week

    Coalition for Better Ads releases initial Better Ads standards in North America and Europe

    Initial Ad Standards are based on comprehensive research involving more than 25,000 consumersSix desktop and 12 mobile web ad…

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