Posts about Ioana Danila

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1. 
   BenchmarkReport
   Ad fraudAudience measurementAdvertising & policyTrends & forecastsCross-media measurementMedia & analyticsMarketing effectiveness

   Global viewability benchmarks 2017

   WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…

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2. 
   Benchmark
   Media & analytics

   Survey on Independent Media Advisors

    WFA member survey. For additional details, please log in.

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3. 
   Benchmark
   Ad fraudProgrammatic & ad techAdvertising & policyDigital policyAd techMedia & analyticsData governancePrivacy & techGDPRMarketing technologyDigital media transformationMarketing technology

   Survey on the Future of Programmatic Media

   WFA member survey. For additional details, please log in.

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4. 
   Benchmark
   Ad techMedia & analyticsMarketing technologyDigital media transformationMarketing technology

   Benchmark on Ad pre-testing

    WFA member benchmark. For additional details, please log in.

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5. 
   BenchmarkReport
   Ad fraudAudience measurementProgrammatic & ad techTrends & forecastsAd techCross-media measurementMedia & analyticsPrivacy & techMarketing effectivenessMarketing technologyDigital media transformationMarketing technology

   Survey on Global Ad Viewability & Ad Fraud levels

   WFA member benchmark. For additional details, please log in.

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6. 
   Report
   Advertising & policyMedia & analyticsValue of advertising

   Europe research: The economic impact of data-driven advertising (2017)

   This analysis used publicly available data, including Gross Domestic Product (GDP) and employment data. It includes digital…

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7. 
   Benchmark
   Media & analyticsMarketing procurementMarketing procurement

   Experiential sampling agencies in Great Britain and Ireland

   WFA member survey. For additional details, please log in.

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8. 
   BenchmarkReport
   Advertising & policyDigital policyMedia & analyticsData governancePrivacy & techGDPR

   Survey on privacy and data management - GDPR (2017)

   WFA member survey on how members are evaluating the impact of GDPR on their business.

   Read more about "Survey on privacy and data management - GDPR (2017)"
9. 
   Benchmark
   Media & analyticsMarketing procurementMarketing procurement

   Choosing a Digital Asset Management (DAM) System

   WFA member survey. For additional details, please log in.

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10. 
    Guides & templates
    Ad fraudAudience measurementAdvertising & policyCross-media measurementMedia & analytics

    European Viewability Measurement Principles

    Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to…

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11. 
    Benchmark
    Integrated marketingMedia & analyticsMarketing structureIntegrated marketingMarketing capabilities

    Survey Results: Marketing Capability Programmes

    WFA member survey. For additional details, please log in.

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12. 
    Benchmark
    Agency managementMedia & analytics

    Benchmark on recommended Digital Analytics Agencies

    WFA member benchmark. For additional details, please log in.

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