Posts about Ioana Danila

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  1.    Blockchain can create more efficiency and transparency in digital marketing, according to German study
    Media & analytics

    Blockchain can create more efficiency and transparency in digital marketing, according to German study

    New OWM study emphasises need for industry-wide stakeholder involvement

    Read more about "Blockchain can create more efficiency and transparency in digital marketing, according to German study"
  2.    Member barometer 2019
    Advertising & policyTrends & forecastsMedia & analyticsMarketing strategyMarketing strategy

    Member barometer 2019

     WFA member survey. For additional details, please log in.

    Read more about "Member barometer 2019"
  3.    Annual Report 2018
    Advertising & policyDigital policyMedia & analytics

    Annual Report 2018

    WFA's annual report with marketing, policy and event highlights from 2018.

    Read more about "Annual Report 2018"
  4.    TV and online video costs to rise considerably, forecasts show
    ChannelsTrends & forecastsMedia & analyticsMarketing strategyMarketing strategy

    TV and online video costs to rise considerably, forecasts show

    WFA Outlook 2019 provides media costs forecasts for 50 markets across seven offline and online media

    Read more about "TV and online video costs to rise considerably, forecasts show"
  5.    Media cost inflation & deflation forecasts 2019
    ChannelsTrends & forecastsMedia & analytics

    Media cost inflation & deflation forecasts 2019

    Aggregated media cost forecasts for 2019 from media agencies and auditors, across a range of media channels (TV, Print, Radio,…

    Read more about "Media cost inflation & deflation forecasts 2019"
  6.    Data Driven Marketing 2018 survey results
    Integrated marketingTrends & forecastsCross-media measurementMedia & analyticsMarketing strategyMarketing structureIntegrated marketingMarketing capabilitiesMarketing strategy

    Data Driven Marketing 2018 survey results

    WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback

    Read more about "Data Driven Marketing 2018 survey results"
  7.    The Road to Content Excellence
    Integrated marketingBrand purposeMedia & analyticsMarketing strategyMarketing structureIntegrated marketingMarketing capabilitiesMarketing strategy

    The Road to Content Excellence

    The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have…

    Read more about "The Road to Content Excellence"
  8.    Report: The Road to Content Excellence
    Integrated marketingBrand purposeMedia & analyticsMarketing strategyMarketing structureIntegrated marketingMarketing capabilitiesMarketing strategy

    Report: The Road to Content Excellence

    WFA member report. For additional details, please log in.

    Read more about "Report: The Road to Content Excellence"
  9.    DGX benchmark on Facebook’s classification of 1st vs 3rd party
    Advertising & policyDigital policyMedia & analyticsData governancePrivacy & techGDPR

    DGX benchmark on Facebook’s classification of 1st vs 3rd party

    WFA member benchmark. For additional details, please log in.

    Read more about "DGX benchmark on Facebook’s classification of 1st vs 3rd party"
  10.    Survey on content production-data and benchmarking
    Trends & forecastsAgency managementCreativityMedia & analyticsMarketing procurementContent marketingMarketing operationsMarketing procurement

    Survey on content production-data and benchmarking

    WFA member survey. For additional details, please log in.

    Read more about "Survey on content production-data and benchmarking"
  11.    Tutorial Key Performance Indicator
    Media & analytics

    Tutorial Key Performance Indicator

    Commissioned by UPA – the Italian Advertisers association, this document aims to support advertisers in quantifying …

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  12.    Benchmark on marketing research methodologies
    Media & analytics

    Benchmark on marketing research methodologies

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on marketing research methodologies"