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Media & analytics
Blockchain can create more efficiency and transparency in digital marketing, according to German study
New OWM study emphasises need for industry-wide stakeholder involvement
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Advertising & policyTrends & forecastsMedia & analyticsMarketing strategyMarketing strategy
Member barometer 2019
WFA member survey. For additional details, please log in.
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Advertising & policyDigital policyMedia & analytics
Annual Report 2018
WFA's annual report with marketing, policy and event highlights from 2018.
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ChannelsTrends & forecastsMedia & analyticsMarketing strategyMarketing strategy
TV and online video costs to rise considerably, forecasts show
WFA Outlook 2019 provides media costs forecasts for 50 markets across seven offline and online media
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ChannelsTrends & forecastsMedia & analytics
Media cost inflation & deflation forecasts 2019
Aggregated media cost forecasts for 2019 from media agencies and auditors, across a range of media channels (TV, Print, Radio,…
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Integrated marketingTrends & forecastsCross-media measurementMedia & analyticsMarketing strategyMarketing structureIntegrated marketingMarketing capabilitiesMarketing strategy
Data Driven Marketing 2018 survey results
WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback
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Integrated marketingBrand purposeMedia & analyticsMarketing strategyMarketing structureIntegrated marketingMarketing capabilitiesMarketing strategy
The Road to Content Excellence
The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have…
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Integrated marketingBrand purposeMedia & analyticsMarketing strategyMarketing structureIntegrated marketingMarketing capabilitiesMarketing strategy
Report: The Road to Content Excellence
WFA member report. For additional details, please log in.
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Advertising & policyDigital policyMedia & analyticsData governancePrivacy & techGDPR
DGX benchmark on Facebook’s classification of 1st vs 3rd party
WFA member benchmark. For additional details, please log in.
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Trends & forecastsAgency managementCreativityMedia & analyticsMarketing procurementContent marketingMarketing operationsMarketing procurement
Survey on content production-data and benchmarking
WFA member survey. For additional details, please log in.
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Media & analytics
Tutorial Key Performance Indicator
Commissioned by UPA – the Italian Advertisers association, this document aims to support advertisers in quantifying …
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Media & analytics
Benchmark on marketing research methodologies
WFA member benchmark. For additional details, please log in.